Area Sales Manager

Company Description Bonn is a fast-growing consumer goods company known for its biscuits and bakery products, serving diverse markets across India and beyond. The organization focuses on consistent product quality, wide distribution, and strong brand visibility in both urban and semi-urban areas. Bonn invests in modern manufacturing facilities and robust supply chains to ensure reliable availability of its products. Team members are encouraged to contribute ideas, collaborate across functions, and help drive sales growth in a competitive FMCG environment.
Role Description The Area Sales Manager is a full-time, on-site role based in Gurugram, responsible for driving sales growth and market penetration for Bonn biscuits in the assigned territory. This role involves managing and motivating a team of sales representatives and distributors, setting sales targets, monitoring performance, and ensuring effective coverage of retail and wholesale channels. The Area Sales Manager will regularly visit markets, build relationships with key trade partners, negotiate promotions, and ensure product visibility and availability. Day-to-day tasks include sales forecasting, reviewing reports, analyzing territory performance, planning route coverage, and coordinating closely with marketing and supply chain teams. The role also requires implementing company sales strategies, conducting training and performance reviews for the field team, and ensuring compliance with company policies and processes.
Qualifications
Solid sales and business development experience in FMCG or related sectors, preferably handling biscuits or food products.
Strong skills in territory management, distributor handling, and retail channel development.
Ability to analyze sales data, track KPIs, and use insights for planning and decision-making.
Effective communication, negotiation, and relationship-building skills with internal teams and external partners.
Demonstrated leadership abilities, including team management, mentoring, and performance monitoring.
Proficiency in basic office tools (e.g., Excel, PowerPoint, CRM or sales reporting systems).
Bachelor’s degree in Business, Marketing, or a related field; an MBA or equivalent qualification is an advantage.
Comfort with extensive fieldwork and travel within the assigned area, with a focus on execution and follow-through.

Work arrangement
No