D2C Performance Marketer

Job Description: D2C Performance Marketer
Budget: 9 LPA to 12 LPA.
Industry: Footwear & Apparel
Location: Gurugram, Haryana
Department: Digital Marketing
Experience: 3–6 years (preferred)
Employment Type: Full-time
Job Summary
We are looking for a results-driven D2C Performance Marketer with strong experience in driving online sales, customer acquisition, and revenue growth for direct-to-consumer brands.
The ideal candidate should have hands-on expertise in Meta Ads, Google Ads, performance marketing strategy, conversion rate optimization, and marketing analytics, preferably within the footwear, fashion, apparel, or lifestyle industry.
Key Responsibilities:
1. Performance Marketing & Paid Advertising
● Plan, execute, and optimize paid advertising campaigns across Meta Ads (Facebook
and Instagram) and Google Ads.
● Drive customer acquisition, conversions, revenue, and profitable growth for the D2C
business.
● Manage campaign budgets, bidding strategies, audience targeting, and retargeting
campaigns.
● Continuously test creatives, ad copies, audiences, and landing pages to improve
campaign performance.
2. D2C Revenue & Growth
● Develop performance marketing strategies aligned with monthly revenue and profitability
targets.
● Drive customer acquisition, repeat purchases, and overall business growth.
● Optimize key metrics such as ROAS, CAC, CPA, CTR, CPC, conversion rate, and AOV.
● Improve customer lifetime value (LTV) and reduce customer acquisition costs.
3. Campaign Analytics & Reportin
● Track campaign performance using Meta Ads Manager, Google Ads, Google Analytics 4
(GA4), and relevant analytics tools.
● Prepare daily, weekly, and monthly performance reports.
● Analyze campaign data and provide actionable insights to improve marketing efficiency.
● Monitor advertising expenditure, revenue attribution, and campaign profitability.
4. Creative Strategy & Collaboration
● Work closely with creative, design, and content teams to develop high-performing ad
creatives.
● Identify winning product categories, customer segments, promotional offers, and
campaign formats.
● Develop creative testing strategies for product launches, seasonal campaigns, and sale
events.
● Analyze creative performance and recommend improvements to increase engagement
and conversions.
5. Customer Acquisition & Retention
● Plan retargeting campaigns for website visitors, engaged users, and abandoned carts.
● Collaborate with CRM teams on remarketing, customer segmentation, and
repeat-purchase campaigns.
● Support customer retention initiatives through data-driven audience strategies.
Required Skills & Qualifications:
● 5–8 years of hands-on experience in performance marketing, preferably with a D2C
brand.
● Strong expertise in Meta Ads and Google Ads.
● Experience in managing and scaling paid advertising campaigns.
● Good understanding of GA4, conversion tracking, pixels, and marketing attribution.
● Proven ability to manage advertising budgets and improve ROAS, CAC, and conversion
rates.
● Strong analytical, problem-solving, and reporting skills.
● Experience in the footwear, apparel, fashion, lifestyle, or consumer goods industry will be
preferred

Work arrangement
No