Head of Digital Marketing

Responsibilities
Manage paid advertising campaigns on platforms like LinkedIn and Google Ads, optimizing spends.
Lead SEO/AEO/GEO strategy to optimize the website for search engines and drive organic traffic.
Manage the Marketing Automation Platform to drive adoption, process compliance and marketing outcomes.
Manage the martech stack, ensuring optimized integrations and data flow.
Leverage AI – GenAI, agents, workflows – to improve productivity, efficiency and outcomes
Collaborate with internal teams to create conversion-optimized landing pages.
Evaluate and optimize end-to-end customer experience across digital channels.
Own the opt-in marketing database, ensuring process compliance and data validity.
Manage dashboards for key performance indicators (KPIs) to report the effectiveness of digital marketing efforts.
Collaborate with other departments within the organization to ensure alignment and maximize results.
Manage the overall digital marketing budget, working with internal stakeholders.
Lead and manage a team, providing guidance, mentorship, and training.
Stay up to date on the latest digital marketing trends and technologies, with the objective of experimenting on a "fail fast" mode.
Required skills and qualifications
Bachelor's degree in marketing, business, or a related field.
At least 10 plus years of experience in digital marketing, with a focus on B2B technology companies.
Strong leadership and management skills.
Proven track record of developing and executing successful digital marketing campaigns.
Deep knowledge of LinkedIn, Google, YouTube and programmatic advertising.
Experience implementing AI tools and workflows for digital marketing

Work arrangement
No