Senior Copy & Brand Strategist

Senior Copy & Brand Strategist
About the Role
We are looking for a Senior Copy & Brand Strategist to shape how Netcore.ai is positioned and perceived globally following its recent repositioning.
This role sits at the intersection of brand strategy, copywriting, storytelling, creative thinking, and campaign execution. You will translate Netcore.ai’s positioning around agentic AI and outcome-based partnerships into compelling narratives, differentiated messaging, and impactful creative campaigns that stand out in the AI and MarTech landscape.
You will work closely with Product Marketing, Growth, Design, Content, PR, and leadership to develop the brand narrative, craft distinctive messaging, lead big-idea development, and ensure every touchpoint feels distinctly Netcore.ai.
Requirements (Must-have)
3–8 years of hands-on experience in copywriting, brand strategy, creative strategy, or integrated campaign planning.
Strong experience across copywriting, storytelling, and brand/creative strategy, ideally from B2B agency OR in-house B2B/SaaS/Tech background.
A strong portfolio demonstrating brand narratives, messaging frameworks, campaign concepts, creative work, and business impact.
Proven ability to simplify complex AI, SaaS, MarTech and technology concepts into clear, compelling, and differentiated stories.
Excellent writing skills, with the ability to develop taglines, brand manifestos, campaign narratives, messaging frameworks, and creative concepts.
Strong understanding of enterprise B2B audiences, buyer journeys, and the role of brand and messaging in building trust, consideration, and pipeline.
Experience working with creative/branding agencies and cross-functional stakeholders across markets.
Strong presentation skills and the ability to articulate creative ideas with a clear strategic rationale.
Key Responsibilities
1. Brand Strategy & Positioning
Own and evolve Netcore.ai’s brand platform, positioning, brand story, messaging architecture, tone of voice, and brand pillars.
Develop audience insights and personas for enterprise marketing leaders across key verticals and regions.
Craft differentiated narratives around agentic marketing, AI-powered customer engagement, and outcome-based partnerships.
Monitor competitive positioning and AI/MarTech trends to identify opportunities for brand differentiation and storytelling.
2. Copywriting, Messaging & Storytelling
Develop compelling brand narratives, taglines, manifestos, messaging frameworks, campaign copy, and thought-provoking storytelling across marketing touchpoints.
Translate complex technology propositions into clear, accessible, and differentiated messaging that resonates with enterprise audiences.
Establish and maintain a distinctive brand voice across campaigns, digital channels, social media, product launches, events, and sales enablement.
Partner with Product Marketing and subject matter experts to translate product capabilities and customer outcomes into compelling stories.
Ensure consistency in messaging while adapting narratives to different audiences, channels, and global markets.
3. Creative Strategy & Campaigns
Lead big-idea development for integrated brand campaigns, product launches, AI agent launches, and flagship events.
Develop insight-led creative briefs that provide clear strategic and creative direction to designers, writers, video teams, and agencies.
Partner with Design and Content teams to bring concepts to life across digital, social, video, OOH, events, and sales enablement.
Balance creative ambition with business objectives, audience relevance, and measurable outcomes.
Review and refine creative work to ensure it reflects the brand’s positioning, voice, and strategic intent.
4. Brand Governance & Collaboration
Maintain and evolve brand guidelines, messaging frameworks, tone-of-voice principles, and creative toolkits across global and regional teams.
Act as a brand guardian across Product Marketing, Demand Generation, Sales, Customer Success, PR, and Employer Branding.
Manage external creative and branding agencies from briefing through concept development, copy review, and final delivery.
Collaborate with Growth, PR, Design, Content, and leadership to align brand storytelling with GTM priorities.
Present brand strategies, messaging directions, and creative concepts confidently to senior leadership and founders.
5. Measurement & Optimisation
Define and track relevant brand and campaign metrics, including awareness, consideration, share of voice, engagement, and sentiment.
Use customer insights, campaign performance, and market feedback to refine messaging and creative direction.
Evaluate campaign effectiveness against marketing objectives and broader business outcomes.
Champion experimentation and continuous improvement in brand communication and creative effectiveness.
Good to Have
Experience contributing to a rebrand or major repositioning at a technology company.
Experience in MarTech, customer engagement, B2B SaaS, or AI.
Familiarity with generative AI tools for copywriting, ideation, and creative workflows.
Experience developing brand and campaign narratives for India, SEA, the Middle East, North America, and Europe.
What Success Looks Like
A clear, compelling, and differentiated Netcore.ai brand narrative that resonates with enterprise marketing leaders.
Distinctive messaging and storytelling that simplify complex technology and reinforce the brand’s positioning.
Creative campaigns that translate brand strategy into memorable ideas and measurable business outcomes.
Consistent brand voice and expression across global markets and customer touchpoints.
Stronger awareness, consideration, and differentiation within the AI/MarTech category.
Continuous improvement in messaging and creative effectiveness through insights, data, and experimentation.
Why This Role?
Shape the brand of a company at a defining moment following a major repositioning.
Work at the intersection of copywriting, brand strategy, creativity, AI, and business growth.
Tell the story of a differentiated MarTech model combining AI agents, human expertise, and shared accountability for growth.
Work with leading global brands and gain visibility with senior leadership and founders.
Take significant ownership and have the opportunity to experiment, build, and define the brand’s next chapter.
Why Join Netcore?
Help shape how leading global brands engage with their customers through AI-powered, creative, and outcome-focused customer engagement. Work alongside a high-performing team that values experimentation, continuous learning, customer-centricity, and meaningful business outcomes, while helping define the next chapter of Netcore.ai’s global brand.
Global Recognitions
Leader in Commerce Search and Product Discovery in The Forrester Wave 2023
The only Forrester-rated global vendor in Product Discovery, Cross Channel Marketing Hubs and Email.
Leader in Marketing Platforms in G2’s Winter 2024 Grid
Top 20 global Google Cloud Partner
Appraised at Level 3 of ISACA’s CMMI® by Equalitas Certifications Limited
Great Place to Work® for six consecutive years in India
Know More About Us
Company Overview : Netcore - AI-Powered Customer Engagement Platform
Our Growth Story: *The Proficorn Playbook – How Netcore Built a $100M+ ARR Business Without VC Funding*
Explore our culture and employee experiences : Life at Netcore
~ Netcore is an equal opportunity employer

Work arrangement
No