YouTube & Paid Social Media Specialist

The ideal candidate has strong hands-on experience managing YouTube campaigns, is comfortable using data to inform decisions, and can effectively manage campaign execution and optimization in a fast-paced, high-volume environment.
Key Responsibilities
Manage hands-on YouTube and Demand Gen campaign planning and execution, including campaign builds, trafficking, QA, and other activities related to ongoing campaign maintenance and updates.
Monitor and optimize campaign performance across the funnel, including pacing, delivery, creative performance, targeting, budgets, and other campaign-health indicators, proactively identifying issues and opportunities.
Analyze campaign performance and translate data into actionable insights, testing opportunities, and optimization recommendations that support Brand and Performance objectives.
Provide hands-on paid social support across Meta and TikTok during peak periods and partner with media leadership and cross-functional teams to support campaign planning, creative execution, reporting, measurement, and other seasonal needs.
Qualifications
Significant hands-on experience planning, buying, and managing YouTube and Demand Gen advertising campaigns across different parts of the marketing funnel.
Strong understanding of YouTube and Demand Gen campaign setup and trafficking, QA, targeting, creative management, budget pacing, and optimization.
Working knowledge of paid social platforms, particularly Meta and TikTok, with the ability to provide hands-on campaign support as needed.
Strong analytical skills and data literacy, with the ability to interpret campaign performance and translate findings into actionable recommendations.
Excellent attention to detail and ability to manage multiple priorities in a fast-paced, high-volume environment.
Experience collaborating effectively with media, creative, analytics, and data teams.
Familiarity with media reporting and measurement tools and processes.

Work arrangement
Yes