BTL Senior Specialist

Position Summary
Lead experiential marketing, partner co-marketing, and retail visibility to drive engagement and sales in malls, stores, and immersive physical and digital spaces, with social media as an extension of each activation.
Role and Responsibilities
Key responsibilities
Plan and execute experiential marketing, including launch, customer, partner, and media events, exhibitions, and mall collaborations
Create immersive branded experiences that integrate online and offline touchpoints and encourage consumer-generated content
Manage co-marketing with partners, ensuring on-time deployment, brand guideline compliance, and smooth system access (authorizations, NDAs, new users)
Support retail and sales teams with marketing needs
Own retail visibility, including strong calls to action, sales floor presence, and location strategy in high-traffic areas
Drive customer engagement around key product USPs
Skills and Qualifications
Requirements
Proven experience as an event or experiential activity manager, or in a similar role
Experience planning marketing activities across offline and online channels, including social media
Ability to identify and track relevant KPIs
Excellent verbal and written communication, interpersonal, and presentation skills
Attention to detail, critical thinking, and problem-solving
Strong Power Point skills, including presentation storytelling and design
English- Must
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