Trade Marketing Manager – South

About Monika Alcobev
Monika Alcobev Limited is a BSE-listed company headquartered in Mumbai that imports, markets and sells premium international spirits and wines across India. We own sales, marketing and customer relationships directly, working with some of the world's leading brand owners.
The role
As Trade Marketing Manager – South, you'll identify marketing opportunities in on-premise outlets to increase brand awareness and help the sales team grow their business. You'll execute the brand team's plans on the ground, support the sales team with locally driven promotions, and help them secure outlet contracts and tie-ups. The focus is on-premise outlets, with Karnataka as the priority region, plus retail and on-premise in Telangana. Based in Bangalore and on-trade led, you'll work key outlets personally and lead the team across Bangalore and Hyderabad. You'll report to the Marketing Manager.
What you'll do
Sales support and outlet opportunities
- Identify marketing opportunities in on-premise outlets that increase brand awareness and help the sales team grow business.
- Plan and run locally driven promotions with the sales team to build brand presence and offtake in priority outlets.
- Help the sales team secure outlet contracts and exclusive tie-ups with select key outlets by building the marketing proposal: activations, visibility, staff training and co-branded programmes.
- Run co-branded promotions with key outlets.
Executing brand plans
- Plan and execute in the South the activations and programmes the brand team designs for each brand: outlet selection, calendars, vendors and manpower.
- Coordinate with the brand team on brand initiatives and share market feedback to shape future plans.
- Follow the Quarterly Market Operating SOP.
Outlet activation and visibility
- Activate promotions across on-premise outlets.
- Place POS to improve visibility, and maintain it in good condition.
- Organise product training for outlet staff.
- In retail, work with the sales team to secure branding and display opportunities, and own their deployment and upkeep with vendors and the team.
Team leadership
- Set outlet coverage plans and targets; conduct weekly reviews and regular market visits in both cities.
- Coach the team on outlet relationships, execution standards and reporting.
Performance, reporting and budget
- Track ROI on trade promotions and improvement in brand visibility across activated outlets.
- Share weekly activity reports and monthly performance reviews of activated outlets.
- Track the budget against plan; keep POs, invoices and claim documentation complete.
- Hold quarterly reviews with the Marketing Manager to track progress and adjust plans.
What we're looking for
- 5-8 years in on-trade or trade marketing in alcobev, beverages or hospitality, working closely with sales teams.
- A strong on-trade network in Bangalore.
- Willingness to work across Bangalore and Hyderabad.

Work arrangement
No