Senior Marketing Manager, Insurance

With over 1.3 million members RAC is one of WA’s most iconic and trusted brands. We are a purpose-led member organisation striving to create greater value for our members and deliver on our purpose to be “The driving force for a better WA.”
As a Senior Marketing Manager, Insurance you will be responsible for marketing strategy and program development and execution, to support product initiatives and achieve business growth and retention.
This opportunity is available full time on an 18-month max term contract.
We are looking for a product marketing expert, who has experience in strategy development, leading teams through change, navigating highly regulated categories and executing a fully integrated go-to-market approach. This role also plays a key part in the RAC Marketing Leadership team, to nurture and grow capability and culture within the function.
What will you be doing?
Oversee all marketing communications to directly support annual Insurance objectives and business goals.
Ensure high-quality, on-brand marketing materials are delivered on time and within budget, while meeting sales and retention targets.
Oversee production of advertising and promotional materials for Business Units (BUs), ensuring they support product measures such as new business sales, retention rates, and awareness.
Identify opportunities for improved marketing performance through competitor analysis, data-driven proposition development, and awareness of marketing and media trends.
Lead development and implementation of marketing and communications for all Insurance products, aligning with annual product and marketing plans to meet objectives and targets.
Facilitate strategic thinking around creative and media strategies, manage complex media plans, and develop the annual marketing plan for RAC Insurance.
Manage tracking and coordination of Insurance marketing and communication budgets, providing recommendations on value creation, and ensure project effectiveness through analysis and ROI disciplines, presenting results to stakeholders for continuous improvement.
What are we looking for in you?
Experience in marketing communication & project management, including strategy development, leading complex campaign execution and digital;
Superior relationship management and influencing skills;
Management of agency partners and experience working in a matrix structure;
Strong experience in demonstrating ROI of marketing investment;
Understanding of marketing legislation and compliance requirements;
Leadership experience, growing capability and managing teams through change.
What can we offer you?
A workplace culture where our people feel valued, respected and empowered
Work in flexible ways that meet work/life commitments and support wellbeing
Professional career development and training
Free Roadside Assistance and discounts on RAC products and services including Insurance, Holiday Parks and Resorts, Security, Finance and Auto Services
Be part of a purpose led organisation that gives back to the WA community
Opportunities for community engagement and corporate volunteering
A very active Social Club – join one of the most active social clubs in Perth with over 900 members
To apply for this exciting opportunity, please submit a 1-page cover letter outlining your suitability and interest in the position along with your resume.
Applications Close: 7th November 2026
We encourage you to apply as soon as possible, as RAC reserves the right to close this vacancy without notice.
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