Live opening · Posted 7 hours ago

Global Media Director – Consumer Brands (f/m/d)

Freudenberg Management (Shanghai) Co. Ltd. · Weinheim
Workday
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At a glance

The key details from the original listing.

Posted 7 hours ago
CompanyFreudenberg Management (Shanghai) Co. Ltd.
LocationWeinheim
SourceWorkday
ListedPosted 7 hours ago

About the role

Description supplied by the original job listing.

Working at Freudenberg: We will wow your world!
Responsibilities:
Define and lead the global media strategy, vision and investment principles of our brands, such as Vileda, O-Cedar, Gala and others
Establish global media governance, standards, KPIs and measurement frameworks to improve effectiveness and ROI
Lead the global media agency ecosystem and strategic platform partnerships (e.g., Google, Meta, Amazon)
Lead media transformation initiatives, including Adtech, Martech, AI-driven optimization and capability building across regional teams
Lead the Global team of media experts (Classic, Performance and Social) and the Media Council consisting of regional stakeholders in Europe and North America
Qualifications:
University degree in Business, Economics, Marketing or a related field; MBA preferred
Several years of relevant professional experience in FMCG media and/or media agency, incl. leadership responsibility and ownership of large-scale media investments
Proven track record over several years in media strategy, agency management and marketing effectiveness and budget management in a multinational matrix
Strong expertise in Adtech, Martech, data and tracking ecosystems
Extensive experience in budget management and commercial decision-making
Business fluent in English, German is a plus
‎ ‎
The Freudenberg Group is an equal opportunity employer that is committed to diversity and inclusion. Employment opportunities are available to all applicants and associates without regard to race, color, religion, creed, gender (including pregnancy, childbirth, breastfeeding, or related medical conditions), gender identity or expression, national origin, ancestry, age, mental or physical disability, genetic information, marital status, familial status, sexual orientation, protected military or veteran status, or any other characteristic protected by applicable law.
Freudenberg Home and Cleaning Solutions GmbH

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