Senior Product Manager, GTM Automation

Job Requisition ID #
26WD101350
Position Overview
Autodesk is seeking a strategic and technically skilled Senior Product Manager to lead the modernization of our Marketing Technology (MarTech) ecosystem, with a primary focus on end-to-end Lead Management and pipeline progression.
In this role, you will define and execute product strategy across the lead lifecycle, from lead capture, enrichment, scoring, qualification, routing, and engagement through pipeline progression and conversion. You will collaborate closely with Attribution, Analytics, Data, and Go-to-Market (GTM) teams to ensure Lead Management capabilities are seamlessly connected across the broader MarTech ecosystem.
The ideal candidate combines deep expertise in Marketing Technology and Lead Management with strong product management skills and a passion for leveraging Artificial Intelligence (AI) and Machine Learning (ML) to transform how leads are identified, qualified, prioritized, engaged, and converted.
You will partner with Marketing, Sales, Data Science, Engineering, Architecture, Operations, and Analytics teams to build intelligent, scalable solutions that improve lead quality, optimize seller productivity, accelerate pipeline progression, and drive revenue growth.
Responsibilities
Define and execute the product strategy and roadmap for the MarTech portfolio, focusing on end-to-end Lead Management and pipeline progression while aligning technology investments with business objectives
Lead the evolution of the Lead Management ecosystem, including lead capture, lifecycle management, enrichment, deduplication, scoring, qualification, routing, prioritization, engagement, and conversion
Own the end-to-end lead-to-revenue experience, identifying opportunities to reduce friction and optimize conversion across every stage of the sales funnel
Partner with Data Science and Engineering teams to develop and enhance Machine Learning (ML) and predictive models for lead scoring, qualification, prioritization, and conversion
Drive AI-powered lead engagement and qualification through AI agents, AI-powered Sales Development Representative (AI-SDR) capabilities, and Copilot solutions that automate repetitive workflows, improve lead coverage, and provide sellers with timely, actionable insights
Define strategies to improve lead quality and enrichment by leveraging first-party and external data sources to provide relevant context for qualification, scoring, routing, and seller engagement
Establish measurable strategies and feedback loops to continuously improve lead scoring, qualification, routing, and conversion performance
Partner with the Marketing Attribution Product Manager to define requirements and ensure attribution capabilities support end-to-end lead-to-pipeline measurement and decision-making
Collaborate with GTM Product Managers to drive cross-functional initiatives and ensure Lead Management capabilities integrate seamlessly across Customer Relationship Management (CRM), marketing automation, Customer Data Platforms (CDPs), analytics, advertising, and other GTM systems
Define product requirements, prioritize roadmaps, and collaborate with Engineering, User Experience (UX), Architecture, Technical Program Management, and Data teams to deliver high-impact solutions
Leverage data, experimentation, and customer insights to identify opportunities, measure product success, and continuously improve lead-to-revenue outcomes
Build strong relationships with Marketing, Sales, Sales Operations, Marketing Operations, Data Science, Finance, and executive stakeholders to align product investments with business priorities
Champion AI innovation, experimentation, automation, and continuous improvement across the Lead Management ecosystem
Minimum Qualifications
10+ years of Product Management experience, including significant experience in Marketing Technology, Lead Management, or Go-to-Market (GTM) technology
Deep expertise in end-to-end Lead Management, including lead lifecycle management, enrichment, scoring, qualification, routing, prioritization, engagement, and pipeline progression
Strong understanding of modern GTM systems, including Customer Relationship Management (CRM), marketing automation, Customer Data Platforms (CDPs), Business Intelligence (BI) platforms, and sales engagement technologies
Experience developing data-driven products and collaborating with Data Science or Machine Learning teams
Strong understanding of lead scoring methodologies, predictive models, lead qualification, conversion optimization, and marketing measurement
Proven ability to translate complex lead-to-revenue processes and business requirements into scalable product solutions
Experience defining and measuring product Key Performance Indicators (KPIs), experimentation frameworks, and business outcomes
Exceptional communication and stakeholder management skills, with demonstrated experience influencing senior leadership across Marketing, Sales, and Technology organizations
Demonstrated ability to lead cross-functional initiatives involving Product, Engineering, Architecture, Data, User Experience, Operations, and Business teams
Preferred Qualifications
Experience with Salesforce, Marketo, 6sense, Microsoft Power BI, Adobe Experience Platform, Customer Data Platforms, or similar Marketing Technology and GTM solutions
Experience designing and launching AI-powered user experiences, AI agents, Copilot solutions, AI-powered Sales Development Representative capabilities, or Generative AI features for enterprise applications
Experience developing or optimizing Machine Learning-based lead scoring, predictive lead qualification, or propensity models
Experience with lead enrichment, identity resolution, data quality, and integration of external data providers into Lead Management workflows
Familiarity with marketing attribution, experimentation, predictive analytics, and customer journey optimization
The Ideal Candidate
The ideal candidate is a strategic and technically accomplished Product Management professional who combines deep Marketing Technology expertise, analytical thinking, and cross-functional leadership to modernize Lead Management capabilities and deliver measurable business outcomes
Demonstrates strong product leadership and a clear vision for modernizing and simplifying Lead Management through scalable, integrated technology solutions
Applies deep knowledge of lead lifecycle management, marketing automation, and GTM systems to improve lead quality, qualification, and conversion
Uses data, experimentation, and sound judgment to identify opportunities, prioritize initiatives, and drive measurable improvements in business performance
Leverages Artificial Intelligence and Machine Learning to develop intelligent lead scoring, enrichment, qualification, prioritization, and routing capabilities
Improves seller productivity by ensuring Sales teams receive qualified leads with relevant context at the appropriate time
Drives AI-powered lead engagement and qualification to reduce manual effort, improve lead coverage, and accelerate response times
Identifies and removes friction across the lead-to-pipeline journey to improve conversion rates and accelerate revenue opportunities
Establishes closed-loop measurement and feedback mechanisms to continuously improve lead scoring, qualification, engagement, and conversion
Builds trusted partnerships across Attribution, Analytics, Data Science, Marketing, Sales, Engineering, and GTM teams to deliver connected insights across the lead-to-revenue lifecycle
Identifies opportunities to streamline operational processes through automation, AI-powered workflows, and scalable technology solutions
Collaborates effectively across the GTM product portfolio to strengthen Marketing and Sales alignment and improve organizational productivity
Influences strategic direction and serves as a trusted advisor to senior business and technology leaders
Demonstrates strong ownership, adaptability, and a commitment to delivering measurable improvements in lead quality, pipeline progression, conversion, and revenue growth
Learn More / Plus d'information
About Autodesk / À Propos D’Autodesk
Welcome to Autodesk! Amazing things are created every day with our software – from the greenest buildings and cleanest cars to the smartest factories and biggest hit movies. We help innovators turn their ideas into reality, transforming not only how things are made, but what can be made.
We take great pride in our culture here at Autodesk – it’s at the core of everything we do. Our culture guides the way we work and treat each other, informs how we connect with customers and partners, and defines how we show up in the world.
When you’re an Autodesker, you can do meaningful work that helps build a better world designed and made for all. Ready to shape the world and your future? Join us!
Bienvenue chez Autodesk ! Nos logiciels créent chaque jour des choses extraordinaires : des bâtiments les plus écologiques aux voitures les plus propres, en passant par les usines les plus intelligentes et les films à succès. Nous aidons les innovateurs à concrétiser leurs idées, transformant non seulement la façon dont les choses sont fabriquées, mais aussi ce qui peut l’être.
Nous sommes très fiers de notre culture chez Autodesk ; elle est au cœur de tout ce que no

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