Marketing Operations Manager – HubSpot & MarTech (m/w/d)

Company Description
At Kubermatic, we believe that businesses should focus on their core purpose: writing groundbreaking applications, not operations. In line with our commitment to make Kubernetes as easy as possible, we help IT teams worldwide to fully automate their Kubernetes and cloud native operations across multi-cloud, edge, and on-prem.
As one of the top corporate contributors to the Kubernetes Project, we develop enterprise-grade software solutions and provide professional services and support to safely navigate and accelerate your cloud native transformation. Our open-source Kubermatic Kubernetes Platform makes it easy to operate thousands of Kubernetes clusters on any infrastructure.
If you are looking for a neatly structured environment, we are just not a good match. But if you are thrilled by the prospect of joining a technology start-up with a lot of room for your own ideas and personal growth, we definitely should at least have a chat.
The Opportunity
HubSpot is our main CRM and the place where all our marketing, sales and event data comes together. We're looking for a Marketing Operations Manager who owns that system and everything connected to it: how our tools are set up, how data flows between them, and whether our tracking actually tells us what's working.
You'll make sure every tool in our stack (leads, email, automation, analytics, website) is properly configured, connected to HubSpot and delivering clean, reliable data. When a lead registers for an event, opens an email or fills out a form, you're the person who makes sure it lands in HubSpot with the right source, properties and attribution. You'll work hands-on in the tools every day: this is a builder role, not a campaign-execution role.
What success looks like
First 30 days: You know our HubSpot portal inside out: properties, pipelines, workflows, forms, integrations and users. You've documented how our tools connect today and where data breaks or goes missing.
First 60 days: You've fixed the most critical gaps: key integrations run reliably, lifecycle stages and lead sources are defined consistently, and GA4/HubSpot tracking is verified end-to-end for our main conversion points.
First 90 days: You own the Marketing Tech stack. There's a documented data model and integration map, a clean-up routine for the database, and dashboards the marketing and sales teams trust and use.
Key Responsibilities
HubSpot ownership: Administer and configure our HubSpot portal: properties, lifecycle stages, lead scoring, pipelines, forms, lists, user permissions and settings. Keep HubSpot the single source of truth for customer and contact data.
Tool setup & integrations: Set up, connect and maintain the tools around HubSpot (e.g. Make, Luma, Pretix, Google Analytics, website forms) so that data syncs correctly and nothing gets lost between systems.
Tracking & attribution: Implement and maintain tracking across website, campaigns and events (GA4, HubSpot tracking code, UTM conventions, conversion events), and make sure every touchpoint is attributed correctly in HubSpot.
Workflows & automation: Design, build and optimise HubSpot workflows and Make scenarios for lead routing, nurturing, event follow-ups and internal notifications.
Data quality: Own database hygiene: deduplication, property standards, segmentation, consent/opt-in status (GDPR) and regular clean-ups.
Reporting: Build HubSpot and GA4 dashboards and reports that show campaign, event and pipeline performance, and help the team read and act on them.
Enablement & documentation: Document setups, naming conventions and processes, and support marketing, sales and event colleagues in using HubSpot correctly.
What You Bring
Must-haves
Hands-on experience administering HubSpot (Marketing Hub and CRM): properties, workflows, lists, forms, lifecycle stages and reporting.
Experience setting up and maintaining integrations between a CRM and other tools, via native integrations and/or automation platforms such as Make or Zapier.
Practical experience with web and campaign tracking: GA4, UTM structures, conversion tracking and attribution.
A strong eye for data quality: you've structured, cleaned and maintained a CRM database before.
Fluent English (C1); you can explain technical setups clearly to non-technical colleagues.
Nice-to-haves
HubSpot certifications or experience as an admin in a B2B or SaaS company.
Experience with Google Tag Manager, Looker Studio or similar tools.
Basic HTML/CSS or scripting skills (e.g. for email templates, webhooks or APIs).
Working knowledge of GDPR requirements for marketing data and consent management.
German language skills.
If you meet most of the must-haves, please apply. We care more about what you've built than about ticking every box.
Team & Working Environment
You'll work closely with the marketing and events team and as a key partner to sales, since both rely on HubSpot every day. Reporting line to the Head of Marketing. The role is remote, 40h/week. Our working language is English.
Ready to Apply?
If you enjoy making systems talk to each other and turning messy data into something a team can rely on, we'd like to hear from you. Send us your CV or LinkedIn profile; no cover letter or photo needed.
Kubermatic welcomes applications from all people, regardless of gender, age, origin, religion, disability or sexual orientation. If you need any accommodations during the application process, just let us know.
Apply now!

Employment type
Full-Time

Work arrangement
Yes