Social Media Strategist

Social Media Strategist – Premium Men's Fashion
Department: Marketing & Brand
Employment Type: Full-Time
Experience: 3–6 Years
Industry: Premium / Luxury Men's Fashion
Location: Mohan Nagar, Ghaziabad.
About the Role
We are looking for a creative, strategic, and highly driven Social Media Strategist to lead the digital presence of our premium men's fashion brand.
Our brand specializes in menswear doing luxury shirts, Indian wear, and contemporary Indo-Western fashion.
The ideal candidate will be responsible for building a strong, aspirational digital identity through social media strategy, content creation, fashion shoots, campaigns, influencer collaborations, and brand storytelling.
This is a hands-on role for someone who understands that premium fashion requires strong creative direction, exceptional visual content, consistent brand communication, and measurable business results.
Key Responsibilities
1. Social Media Strategy & Brand Building
Develop and execute the overall social media strategy aligned with brand and business objectives.
Build a premium and consistent brand identity across Instagram, Facebook, YouTube, Pinterest, Linkedin and other relevant platforms.
Develop daily content strategies and prepare calendars.
Establish content pillars, brand voice, visual direction, and communication guidelines.
Drive brand awareness, audience growth, engagement, website traffic, and conversions.
Stay updated with fashion, luxury, lifestyle, and social media trends.
2. Content Strategy & Creative Direction
Develop innovative concepts for Reels, campaigns, product videos, fashion films, carousels, stories, and static content.
Create content around product design, craftsmanship, fabric, styling, fit, detailing, lifestyle, and brand philosophy.
Develop concepts that communicate the value, exclusivity, and desirability of the products.
Work closely with designers, photographers, videographers, editors, models, stylists, and creative teams.
Ensure all content maintains a consistent premium visual language.
3. Photoshoots & Production
Plan and manage regular fashion, product, campaign, and lifestyle photoshoots.
Develop shoot concepts, mood boards, references, shot lists, and creative briefs.
Find and coordinate with photographers, videographers, models, stylists, makeup artists, locations, and production teams.
Manage the complete shoot process from concept to execution to final content delivery.
Ensure shoots generate a variety of content suitable for Reels, social media, website, campaigns, and advertising.
Maintain high standards of fashion photography, videography, styling, and presentation.
4. Campaigns & Collection Launches
Develop creative campaigns for new collections, festive seasons, weddings, special occasions, and brand initiatives.
Plan complete launch strategies including pre-launch, launch, and post-launch content.
Develop campaign concepts, storytelling, creative direction, and execution plans.
Coordinate with internal teams and external agencies/partners to deliver campaigns on time.
5. Influencer, Creator & Celebrity Marketing
Identify and build relationships with relevant fashion influencers, creators, stylists, celebrities, models, and luxury lifestyle personalities.
Develop influencer and creator collaboration strategies.
Manage collaborations from selection and briefing through execution and performance tracking.
Identify opportunities for celebrity styling, fashion placements, events, and strategic brand associations.
Focus on quality, relevance, audience profile, and brand fit rather than follower count alone.
6. Trend & Competitor Research
Monitor leading Indian and international premium/luxury fashion brands.
Track emerging trends in men's fashion, content, social media, creators, and digital culture.
Identify opportunities for innovative content and brand differentiation.
Evaluate trends based on their relevance to the brand's premium positioning.
Study marketing strategies of competitors.
7. Community & Customer Engagement
Monitor comments, DMs, mentions, reviews, and customer conversations.
Build an engaged and loyal brand community.
Identify customer preferences, feedback, and content opportunities.
Encourage and curate relevant user-generated content.
8. Analytics & Performance
Track and analyse social media performance, including:
Reach & impressions
Engagement
Follower growth
Reel views & watch time
Saves & shares
Profile visits
Website traffic
Leads & enquiries
Conversions
Campaign performance
Prepare monthly performance reports and actionable insights.
Continuously test and optimize content based on performance.
Work with the performance marketing team to improve social-media-driven sales and ROI.
Required Skills & Qualifications
3–6 years of relevant experience in Social Media, Fashion, Luxury, Lifestyle, Digital Marketing, or D2C brands.
Strong understanding of Instagram, Reels, short-form video, and social media algorithms.
Strong knowledge of men's fashion, styling, visual communication, and luxury branding.
Proven experience in planning and executing photoshoots and content productions.
Strong creative direction and storytelling abilities.
Experience managing influencers, creators, stylists, or celebrity collaborations.
Excellent communication, coordination, and project management skills.
Strong analytical and problem-solving abilities.
Ability to balance creative excellence with commercial objectives.
Tools & Platforms
Knowledge of tools such as:
Meta Business Suite
Instagram Insights
Google Analytics / GA4
Canva
Adobe Creative Suite
CapCut / Premiere Pro
Social media scheduling and analytics tools
Google Sheets / Excel
AI-powered content and research tools
Ideal Candidate
The ideal candidate is:
Fashion-forward with a strong understanding of premium men's fashion.
Creative and capable of developing original concepts.
Strategic with the ability to connect content with business objectives.
Detail-oriented with a strong eye for aesthetics.
Proactive and comfortable taking ownership.
Trend-aware but understands what is appropriate for a premium brand.
Commercially minded and understands the relationship between brand building and sales.
Comfortable managing multiple projects, teams, vendors, and deadlines.
Key Performance Indicators
Success in this role will be measured through:
Growth in brand visibility and quality audience
Social media engagement and community growth
Content and Reel performance
Quality and consistency of creative output
Successful execution of photoshoots and campaigns
Influencer/creator campaign performance
Website traffic and qualified enquiries
Social-media-driven conversions and revenue
Overall improvement in brand positioning and digital presence
What Success Looks Like
The goal is to bu

Work arrangement
No