SFMC Platform Implementation Lead

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Business Title
Technical Architect
Years of Experience
6+ Years
Job Description
Strong hands-on experience with Marketing Cloud.
Knowledge of MC Connect (to CRM, DC, MCI, etc)
Configure custom build advanced MC web forms (including utm settings, dynamic content, CRM lookup, CRM updates, etc)
Advanced knowledge of AMPscript
Understanding of and ability to write SSJS, JavaScript
Practical knowledge of HTML, CSS, JavaScript
Build & configure automations for data processing and data import, including data lookup and updates to CRM
Build & configure customer Journeys
Manage requests for complex journey optimizations
Build and test advanced features included in customer journeys, web forms, data integrations
Code review and testing (both SIT and UAT)
Soft Skills
Engage with client to derive requirements and consult client on best practices
Inspire and train client on the digital transformation and capabilities of the Salesforce CRM/Marketing Cloud/Data Cloud eco-system.
Cooperate with client marketing managers on daily bases to support adoption
Provides constant consultations and trainings for campaign managers.
Cross platform skills
Overview of CRM data and understanding of Salesforce CRM platform in general to guide client
Understanding of Lead Management, Consent Management and Customer 360-view incl. data points for personalization (segmentation, grading, classification, profiling etc.).
Segment creation in Data Cloud
Works under guidance of Campaign Platform Architect to install and configure Marketing Automation Platfor
Reviews SQL/SAS code to understand requirements and develop marketing campaigns in SQL or marketing tools
Interfaces directly with internal teams to address and manage client requests
Responds to internal requests for support assistance on deployed campaign platforms within our production organisation
Understands, customises and optimises the entire campaign management process to include new campaign requirements, development test, production execution and quality control
Completes campaign activities individually during initial stage of development prior to the full deployment of the solution to production
Must Have Skills
SFMC expertise: more than 5 years of experience in leading SFMC implementations.
Understanding of how SFMC integrates with other platforms e.g., SFDC, Salesforce CRM, CRM, others.
Expertise and Experience in SQL (Oracle / SQL Server / PostgreSQL)
API Integrations – SOAP, REST
Strong Communication Skills
Problem Solving and Result Orientation
Excellent in Ampscript HTML, CSS
Good To Have Skills
Experience on other SF platform like SFDC, SF Personalization, architecting, design is preferred
Presales, RFPs, Experience in solutioning and winning deals on SFMC or similar platforms
Programming experience (Javascript / Java / VB / C# / PHP)
Education Qulification
Bachelor's degree or higher in Engineering
Certification If Any
Salesforce Marketing Cloud Certifications
Multi Solution Architect (Nice to Have)
Shift timing
Work in client specific time zones IST/GMT/EST / ANZ Time zone
Location:
DGS India - Bengaluru - Manyata N1 Block
Brand:
Merkle
Time Type:
Full time
Contract Type:
Permanent#DGS

Work arrangement
No