D2C Growth Manager (Skincare/FMCG/Beauty)

D2C Growth Manager (Advertisement Agency)
What You’ll Own
D2C Revenue: Drive revenue growth through effective online strategies.
Performance Marketing: Manage and optimize campaigns on Meta and Google Ads to maximize ROI.
E-commerce Platform Management: Oversee our Shopify store, ensuring a seamless shopping experience.
Conversion Rate Optimization (CRO): Implement strategies to enhance website performance and increase conversion rates.
CRM & Retention: Develop and execute lifecycle marketing strategies across Email, WhatsApp, and SMS.
Campaign Management: Lead and coordinate marketing campaigns to engage and retain customers.
Analytics: Analyze key performance metrics to inform decision-making and optimize marketing efforts.
Qualifications
Experience: 3–5 years of hands-on experience in D2C, e-commerce, or digital marketing.
Advertising Expertise: Strong independent experience managing Meta and Google Ads.
E-commerce Growth: Proven hands-on experience with Shopify and driving e-commerce growth.
Analytical Skills: Strong understanding of key metrics such as CAC, ROAS, AOV, LTV, CVR, CTR, CPM, retention, and contribution margin.
CRM Experience: Familiarity with CRM/lifecycle marketing tools (e.g., Klaviyo, WebEngage, MoEngage, CleverTap, Kwik Engage) is a plus.
Problem-Solving: Strong analytical, execution, and problem-solving skills.
Ownership: Comfortable taking end-to-end ownership in a fast-paced startup environment.
Industry Knowledge: Experience in skincare, beauty, wellness, FMCG, or consumer brands is a strong plus.
What We Offer
Competitive salary and performance-based bonuses.
Opportunities for professional growth and development.
A dynamic and collaborative work environment.
[Insert any additional benefits or perks].
Skills: campaigns,management,crm,d2c,e-commerce,meta ads,google ads spent,metrics,google ads,commerce,fmcg

Work arrangement
No