Marketing & Branding Specialist

Join our Marketing team in Sofia’s office as our new Marketing & Branding Specialist.
Ready to help build sustainable future with us?
In an ever-changing, fast paced world, we owe it to ourselves and our future generations to live life responsibly. At ROCKWOOL, we work relentlessly to enrich modern living through our innovative stone wool solutions.
Join us and make a difference!
Your future team:
You will join the ROCKWOOL Bulgaria a part of the RBT Marketing team (covering Romania, Bulgaria, Turkey, Greece and Cyprus), a close knit group of marketing, digital, product and technical specialists working across countries. Based in our Sofia office, you will be the face of marketing in Bulgaria, working side by side with the local sales team while being closely connected to your marketing colleagues in Romania.
We are a team that likes to move fast and measure what we do. Our markets are changing quickly: new fire safety and energy efficiency rules are opening up big opportunities for stone wool, and we want to be the first name architects, installers and homeowners think of. Ideas are welcome from everyone, and you will have real ownership of the Bulgarian market from day one.
“We are looking for someone who loves both the creative and the commercial side of marketing, and who wants to see the results of their work in the market. You will get a lot of freedom, a lot of support, and a team that celebrates wins together.” Daryl Gambarana - Marketing Director RBT
What you will be doing:
Bring the ROCKWOOL brand to life in Bulgaria: implement the RBT and Group strategy, brand positioning, visual identity and tone of voice across all channels.
Plan and run omnichannel B2B and B2C campaigns (PR, brand advertising, media and social) that build awareness with clear KPIs and follow-up.
Support email, newsletter, webinar and lead generation programmes in Marketo, in alignment with the RBT Digital Marketing team.
Manage the local website (CMS) and digital content, ensuring language quality and compliance with local legislation and Group policies.
Partner with Product and Technical Managers on product launches and their communication plans; review brochures, web and social content.
Support Sales with campaigns, promotions and events (seminars, workshops, fairs), including POS and promotional materials and their logistics.
Coordinate agencies, printers and other suppliers to deliver quality work and return on investment.
Manage the marketing budget and cost centre (estimates, expenses, ROMI) and report on performance in line with Group practices.
Support internal and corporate communications
What you bring:
A degree in Marketing, Communications or a related field.
Solid experience in B2B and/or B2C marketing, ideally in building materials, construction or an industrial environment.
Hands on experience with social media and website CMS; Marketo or another marketing automation tool is a strong plus.
Fluent Bulgarian and English, with strong writing and editing skills.
Well organised and able to run several projects, campaigns, agencies and budgets at once.
Results orientated mindset.
A collaborative team player who enjoys working with colleagues across the organisation.
Ability to travel once per month.
What we offer:
Performance bonus
13th month salary
Monthly meal vouchers
Medical insurance
Christmas gift vouchers
25 vacation days
If you recognize yourself in this profile and challenge, we kindly invite you to apply with CV written in English.
Who we are
At ROCKWOOL Group, we are committed to enriching the lives of everyone who experiences our products and services. We help our customers and communities tackle many of today’s biggest sustainability and development challenges, from energy consumption and noise pollution to fire resilience, water scarcity, and flooding. Our product range reflects the diversity of the world’s needs, while supporting our stakeholders in reducing their own carbon footprint.
Stone wool is a fully recyclable, versatile material that forms the basis of all our businesses. With ~11,800 dedicated colleagues in 37 countries and sales in more than 120, we are the world leader in stone wool products, from building insulation to acoustic ceilings, external cladding systems to horticultural solutions, engineered fibres for industrial use to insulation for the process industry, and marine & offshore
Sustainability is central to our business strategy. ROCKWOOL was one of the first companies to commit to actively contributing to the United Nations Sustainable Development Goals (SDG’s) framework and are actively committed to 11 SDGs, including SDG 14, Life Below Water. Through our partnership with the One Ocean Foundation and in connection with our sponsorship of the Denmark SailGP team, we will help raise awareness around ocean health challenges in an effort to accelerate solutions to protect it.
Diverse and Inclusive Culture
We want all our people to feel valued, respected, included and heard. We employ 79 different nationalities worldwide and are committed to providing equal opportunities to all employees, promote diversity, and work against all forms of discrimination among ROCKWOOL employees.
At ROCKWOOL, you will experience a friendly team environment. Our culture is very important to us. In fact, we refer to our culture as “The ROCKWOOL Way”. This is the foundation in which we operate and is based upon our values of ambition, responsibility, integrity and efficiency.