Manager, Brand & Fan Engagement - Atlanta City FC

At the Blank Family of Businesses, our Core Values drive our culture, guide our decisions, and make our organization a great place to work.
GIVE BACK TO OTHERS
Recognize that the well-being of business cannot be separated from the well-being of society. Join in our ongoing eff­orts to give back through time, talents, labor and financial commitment.
LEAD BY EXAMPLE
Demonstrate an entrepreneurial spirit that supports our culture and vision. Take full advantage of our empowerment philosophy by o­ffering suggestions, making decisions and taking responsibility for actions. Stand up for your convictions and vocalize your opinions.
INNOVATE CONTINUOUSLY
Constantly seek new ways to improve results and move above and beyond what seems possible. Demonstrate non-stop reinvention. Do not let unnecessary bureaucracy kill innovation. Implement high quality, new processes, products, services, or solutions that meet or exceed the needs and expectations of our customers.
PUT PEOPLE FIRST
Demonstrate understanding that people are the center, the heartbeat of any successful enterprise. Build rapport and trust by demonstrating sensitivity and respect for others. Empower and listen to associates because they are our number-one source for information and ideas. Invest time and resources in developing associates’ skills and assisting them in managing their careers.
LISTEN AND RESPOND
Listen to internal and external customers (fans, grantees, players, associates, vendors, partners) to understand what they need. View customer needs as golden opportunities that, when creatively addressed, will enhance our competitive edge and the environment in which we all work and professionally grow. Dedicate the needed resources, time and energy to creating lasting value for all customers.
INCLUDE EVERYONE
Our individual diff­erences make our organization more valuable. Value diverse ideas, experiences, skills, work styles and backgrounds. Harness individual diff­erences to create a competitive advantage and better support our partners. Encourage others to accept and capitalize on diversity.
The Opportunity
This is an opportunity to help build something from the ground up.
The Manager, Brand & Fan Engagement will have a direct role in shaping how Atlanta experiences and connects with its newest professional sports team.
From developing the club’s first fan traditions to executing campaigns that introduce the team to new audiences, this person will help define the culture around the club before, during, and beyond its inaugural season.
The ideal candidate is passionate about women’s sports, soccer, Atlanta, culture, and the power of sports to bring people together, and is excited by the opportunity to build a brand and fan community that will last for generations.
Position Summary
The Manager, Brand & Fan Engagement will play a key role in building the brand, culture, and fan community of Atlanta’s newest professional sports team. As a founding member of the marketing organization, this position will help shape how Atlanta City FC shows up in the city and how fans experience the club - from the first interaction with the brand through matchday and beyond.
Reporting to the Director, Brand & Integrated Marketing, the Manager will help translate the club’s brand and integrated marketing strategy into connected, consumer-facing campaigns, fan engagement initiatives, community activations, and experiences that build awareness, grow the supporter base, and create lasting affinity for the club.
This role sits at the intersection of brand, culture, creativity, and fan experience and requires someone who understands how to turn strategy into meaningful moments that people want to be part of. The ideal candidate is a collaborative, culturally connected marketer who is equally comfortable developing a campaign plan, briefing creative, managing a marketing calendar, coordinating cross-functional teams, activating in the community, and being on the ground to bring an experience to life.
Key Responsibilities
Brand & Integrated Marketing
Support the Director, Brand & Integrated Marketing in developing and executing the club’s annual brand and integrated marketing strategy.
Translate overarching brand strategy and campaign objectives into connected, consumer-facing marketing initiatives across the fan journey.
Lead day-to-day execution of assigned integrated marketing campaigns designed to build brand awareness, drive fan acquisition, and strengthen long-term brand affinity.
Support the planning and execution of tentpole, league, cultural, community, and seasonal marketing moments throughout the year.
Coordinate campaign execution across digital, social, email, experiential, matchday, community, and other consumer touchpoints to ensure a cohesive fan experience.
Help establish and maintain a consistent brand presence across marketing, social, digital, matchday, community, partnerships, merchandise, and other fan-facing channels.
Identify cultural, sports, entertainment, and consumer trends that can inform how the club connects with Atlanta audiences.
Collaborate with Creative, Content, Communications, Partnerships, Ticketing, Community, and Operations teams to bring integrated campaigns to life.
Fan Engagement & Supporter Culture
Develop and execute programs that build meaningful relationships between the club and its fans throughout the year.
Help establish the club’s fan engagement strategy and contribute to the development of a distinct supporter culture.
Create opportunities for fans to participate in the brand through contests, fan-generated content, community programs, grassroots initiatives, and interactive experiences.
Develop non-matchday engagement opportunities that keep fans connected to the club year-round.
Gather and incorporate fan feedback, audience insights, and cultural observations into engagement strategies.
Identify opportunities to celebrate Atlanta’s communities, culture, creativity, and relationship with women’s sports.
Support initiatives designed to welcome new fans to soccer and create accessible entry points into the sport and the club.
Matchday & Fan Experience
Support the planning and execution of matchday marketing campaigns, promotions, fan moments, traditions, and special events.
Partner with Matchday Experience and Operations teams to develop memorable, on-brand fan experiences.
Coordinate assigned matchday marketing initiatives across internal teams, partners, vendors, and creative resources.
Develop non-traditional fan engagement moments that extend beyond the match and create reasons for fans to show up, participate, and share.
Help establish recurring fan traditions and rituals that can become recognizable elements of the club’s identity.
Be present at matches, events, and activations to oversee execution and identify opportunities to improve the fan experience.
Campaign & Creative Development
Serve as a key marketing partner to the Creative team, developing creative briefs, campaign concepts, timelines, and execution plans.
Identify creative, content, and asset needs required to execute assigned campaigns and initiatives.
Translate audience insights and strategic objectives into creative ideas that resonate with fans.
Coordinate creative deliverables and approvals across internal stakeholders, external agencies, vendors, and partners.
Review marketing assets and experiences to ensure alignment with campaign strategy, brand standards, and established narrative.
Collaborate with Content and Social teams to extend campaigns across digital and social platforms.
Contribute to the development of fan-facing storytelling that celebrates players, supporters, the city of Atlanta, and the growth of women's soccer.
Marketing Calendar & Project Management
Manage the day-to-day marketing calendar for assigned campaigns, activations, promotions, and special events.
Own project timelines, deliverables, status updates, and cross-functional communication for assigned initiatives.
Lead project meetings and maintain clear communication with stakeholders regarding priorities, deadlines, risks, and next steps.
Coordinate with internal and external teams to ensure campaigns are executed on time, within budget, and to a high standard of excellence.
Manage assigned budgets, vendor relationships, production needs, and project resources.
Balance multiple priorities in a fast-paced startup environment while maintaining a high standard of execution.
Community & Grassroots Activation
Partner with Community Relations and external organizations to develop brand-building programs that connect the club with Atlanta communities.
Support grassroots soccer initiatives, player appearances, school programs, community events, and other outreach opportunities.
Develop activations that introduce the club to new audiences and build meaningful connections throughout the Atlanta region.
Coordinate with vendors