Sr. Manager, Product Lifecycle Management and Commercialization

About Us
Visa is a world leader in payments technology, facilitating transactions between consumers, merchants, financial institutions and government entities across more than 200 countries and territories, dedicated to uplifting everyone, everywhere by being the best way to pay and be paid.
At Visa, you'll have the opportunity to create impact at scale — tackling meaningful challenges, growing your skills and seeing your contributions impact lives around the world.
Join Visa and do work that matters – to you, to your community, and to the world. Progress starts with you.
Job Description
We are seeking a strategic and highly collaborative Senior Manager, Product Lifecycle Management & Commercialization to lead regional product readiness, commercialization governance, and launch strategy activities, ensuring products are aligned with market needs and positioned for successful adoption and revenue realization. The ideal candidate will bring a critical and market-focused perspective to the product development process, influencing product priorities, identifying readiness gaps, and driving cross-functional alignment across Product, Technology, Sales, Marketing, Client Services, Risk, Legal, Finance, and Operations. This individual will play a key role in ensuring new products are commercially viable, operationally ready, and strategically aligned with regional business objectives.
Key Responsibilities1. Product Lifecycle Management & Commercialization Leadership
Manage the regional Product Lifecycle Management (PLM) process for new products and enhancements launched in LAC.
Serve as the primary regional point of contact for Product teams throughout the product lifecycle.
Ensure launch activities align with the PLM framework and regional business priorities.
2. Product Strategy & Market Alignment
Partner with Global Product organizations to provide regional market insights, client feedback, competitive intelligence, and commercialization recommendations.
Influence product roadmaps and commercialization priorities to address regional market needs.
Evaluate product-market fit and commercialization viability throughout the product lifecycle.
3. Commercialization Governance & Launch Readiness
Manage commercialization governance processes, including Commercialization Council and launch readiness reviews.
Challenge and assess product readiness across Product, Technology, Operations, Risk, Legal, Client Services, Marketing, and Sales functions.
Drive resolution of launch readiness gaps and recommend Go, Conditional Go, or No-Go decisions.
4. Go-to-Market Strategy Enablement
Support the development and execution of regional Go-to-Market strategies for new products and services.
Ensure alignment of pricing, sales enablement, commercialization plans, operational readiness, Visa Business News and marketing activities prior to launch.
Partner with regional stakeholders to accelerate adoption and revenue realization.
5. Portfolio Prioritization & Technology Alignment
Collaborate with Product and Technology teams to evaluate, prioritize, and govern regional technology requests and product enhancements.
Establish prioritization frameworks that align investments with business objectives, client needs, and market opportunities.
Track and communicate progress, risks, dependencies, and key milestones across the product portfolio.
6. Cross-Functional Partnership
Partner across global, regional, and local stakeholders to successfully bring products to market.
Facilitate decision-making among diverse stakeholder groups with competing priorities.
Build strong communication to ensure successful product launches and long-term product performance.
7. Process Optimization & Continuous Improvement
Identify opportunities to improve commercialization, launch readiness, and PLM processes.
Implement best practices, governance standards, and reporting mechanisms that increase transparency and speed-to-market.
Leverage AI and automation capabilities to enhance prioritization, planning, and commercialization effectiveness.
8. Regional GTM Operations & Enablement
Support strategic GTM operations and strategy activities across the LAC region.
Develop training, tools, templates, and best practices that strengthen PLM adoption and commercialization excellence.
Enable regional teams to effectively execute and scale product launches.
This is a hybrid position. Expectation of days in the office will be confirmed by your Hiring Manager.
Qualifications
Basic Qualifications
8 or more years of relevant work experience with a Bachelor Degree or at least 5 years of experience with an Advanced Degree (e.g. Masters, MBA, JD, MD) or 2 years of work experience with a PhD
Preferred Qualifications
9 or more years of relevant work experience with a Bachelor Degree or 7 or more relevant years of experience with an Advanced Degree (e.g. Masters, MBA, JD, MD) or 3 or more years of experience with a PhD
- Education: Bachelor’s degree in Engineering, Computer Science, Business, Economics or a related field.
- Experience: Minimum of 3-5 years of experience in product lifecycle management or a related role.
- Analytical Skills: Strong analytical and problem-solving skills with a keen attention to detail.
- Communication: Excellent verbal and written communication skills.
- Project Management: Strong project management skills with the ability to handle multiple projects simultaneously and stakeholders simultaneously.
- Certifications: Product Management, SCRUM Master or PMP certification is a plus.
- Industry Knowledge: Experience in the payment industry is highly desirable.
- Software Proficiency: Familiarity Jira Align, Project Management tools
Additional information
Work Hours: Varies upon the needs of the department.
Travel Requirements: This position requires travel 5-10% of the time.
Mental/Physical Requirements: This position will be performed in an office setting. The position will require the incumbent to sit and stand at a desk, communicate in person and by telephone, frequently operate standard office equipment, such as telephones and computers.
Information for US Applicants
For roles located in the US, the estimated salary range for this position is $127,300.00 to $ 204,100.00 USD per year, which may include potential sales incentive payments (if applicable). Salary may vary depending on job-related factors which may include knowledge, skills, experience, and location. In addition, this position may be eligible for bonus and equity.Visa has a comprehensive benefits package for which this position may be eligible that includes Medical, Dental, Vision, 401(k), FSA/HSA, Life Insurance, Paid Time Off, and Wellness Program.
Work Hours
Varies upon the needs of the department.
Travel Requirements
This position requires travel 5-10% of the time.
Mental/Physical Requirements
This position will be performed in an office setting. The position will require the incumbent to sit and stand at a desk, communicate in person and by telephone, frequently operate standard office equipment, such as telephones and computers.
Visa is an EEO Employer
Qualified applicants will receive consideration for employment without regard to race, color religion, sex, national origin, sexual orientation, gender identity, disability or protect veteran status. Visa will also consider for employment qualified applicants with criminal histories in a manner consistent with the EEOC guidelines and applicable local law.