Search Engine Optimization Analyst

Company Description
Envizn Labs is a full-service digital agency that partners with SaaS and financial services companies to create digital experiences that drive measurable growth. The team focuses on enduring design, strategic creativity, and data-informed decision-making to support clients’ long-term success. Messaging and brand experiences are crafted to build trust with target audiences and improve conversion rates. Joining Envizn Labs means collaborating with professionals who care about quality, performance, and impact across digital channels.
Role Description
The Search Engine Optimization Analyst is a full-time, on-site role based in the Kolkata metropolitan area. This role is responsible for conducting keyword research, analyzing search trends, and identifying optimization opportunities for client websites and campaigns. The analyst will manage on-page SEO activities, including metadata optimization, content recommendations, internal linking, and technical checks to improve search performance. Daily tasks include monitoring web analytics, preparing performance reports, and translating insights into actionable recommendations. The role also involves planning and executing ethical link-building initiatives, collaborating with marketing and content teams, and staying current with search engine algorithms and SEO best practices.
Qualifications
Strong keyword research and on-page SEO skills, including experience with tools for search term analysis and content optimization.
Ability to plan and execute ethical link building strategies that support long-term organic visibility and authority.
Proficiency in web analytics and reporting, using platforms such as Google Analytics, Google Search Console, and similar tools.
Understanding of digital marketing and broader marketing principles to align SEO efforts with campaign and brand goals.
Experience with SEO tools (e.g., SEMrush, Ahrefs, Moz or similar) and basic knowledge of HTML/CSS for technical SEO checks.
Strong analytical and problem-solving skills, with attention to detail and the ability to interpret data into clear recommendations.
Effective written and verbal communication skills, and the ability to collaborate with cross-functional teams.
Bachelor’s degree in Marketing, Communications, Business, Information Technology, or a related field, or equivalent practical experience.
Prior agency or B2B experience, particularly with SaaS or financial services clients, is an advantage.

Work arrangement
No