Promoted Ads || Associate, Business Development

Job Summary:
WHO ARE WE?
Live Nation Entertainment is the world’s leading live entertainment company, comprised of global market leaders: Ticketmaster, Live Nation Concerts, and Live Nation Media & Sponsorship. Ticketmaster is the global leader in event ticketing with over 620 million tickets sold annually and approximately 10,000 clients worldwide. Live Nation Concerts is the largest provider of live entertainment in the world promoting more than 50,000 events annually for nearly 7,000 artists in 40+ countries. These businesses allow Live Nation Media & Sponsorship to create strategic music marketing programs that connect more than 1,200 sponsors with the 145 million fans that attend Live Nation Entertainment events each year. For additional information, visit www.livenationentertainment.com.
WHO ARE YOU?
Passionate and motivated. Driven, with an entrepreneurial spirit. Resourceful, innovative, forward thinking and committed. At Live Nation Entertainment, our people embrace these qualities, so if this sounds like you then please read on!
THE JOB
The Associate, Business Development will help grow and support the business development function for Promoted Ads, Ticketmaster's proprietary advertising platform. This role blends prospecting, client support, business operations, and marketing coordination — keeping the pipeline accurate and moving, supporting day-to-day client and operational needs, and enabling Directors to spend more time building relationships and driving growth. You'll become a subject-matter expert on the Promoted Ads product, leading demos and discovery calls and serving as the voice of the client to Product. This is a strong opportunity for someone who is curious, dependable, thorough, process-minded, and client-focused, and eager to build a career in business development or sales.
WHAT THIS ROLE WILL DO
Research, qualify, and prioritize prospective clients for the team, while onboarding self-serve users and setting them up for success
Support initial outreach and communications to prospects
Maintain accurate prospect, activity, and next-step information in the CRM
Identify opportunities to improve pipeline organization, follow-up consistency, and reporting
Become a subject-matter expert on the Promoted Ads product
Lead product demos and discovery calls on your own, tailoring solutions to each client’s goals
Act as the voice of the client to Product — bringing back feature requests, competitive intel, and friction points that shape the roadmap
Support the Business Development team with beta tests, new feature launches, and go-to-market enablement
Translate campaign performance data into recommendations and upsell opportunities for the team
Support the monthly billing process, keeping billing documents up to date and organized for a smooth invoicing cycle
Help draft process documentation, ensuring clarity across the team and cross-functionally
Support the BD team in responding to routine client questions, ensuring requests are followed through to resolution
Troubleshoot basic issues, coordinate with internal teams, and keep clients and stakeholders informed
Work cross-functionally with Product, B2B Marketing, Ad Operations, and Finance, as well as stakeholders across the company, to support client needs and business priorities
Keep business development materials, presentations, case studies, and other resources current and organized across resource hubs
Support marketing initiatives, such as relevant industry events and year-end client gifting
Prepare client-facing presentations, meeting materials, and internal updates
WHAT THIS PERSON WILL BRING
1–3 years of experience in business development, sales, account management, marketing, or a related field
Genuine curiosity about event marketers — promoters, venues, sports teams, and arts and theater organizations — and their goals and challenges, with the ability to build trusted relationships through thoughtful listening and follow-through
Comfortable learning the technical details of Promoted Ads’ products and the broader digital advertising/retail media landscape, and translating them clearly for different audiences
Confident and polished in client-facing conversations, including preparing for and delivering product demos and presentations
Strong organizational skills, attention to detail, and consistent follow-through
Excellent written and verbal communication skills
Comfortable managing multiple priorities, meeting deadlines, and owning recurring workflows
Collaborative, team-first mindset with the ability to work effectively across functions
Strong problem-solving skills; comfortable asking thoughtful questions to understand issues beyond the surface level
Analytical aptitude, with the ability to pull, organize, and analyze basic performance, campaign, or business data to identify trends and flag potential issues
Proficiency with Microsoft Office (especially Excel and PowerPoint) and Google Workspace (Sheets, Slides, Docs, Drive)
Familiarity with CRM and pipeline-management platforms such as Monday.com, Salesforce, or similar tools
Comfortable learning new systems and working across multiple tools and platforms
Interest in digital advertising, media, entertainment, and technology
Bonus: experience with Asana, Jira, or similar project-management tools
BENEFITS & PERKS
Our motto is ‘Taking Care of Our Own’ through 6 pillars of benefits:
HEALTH: Medical, vision, dental and mental health benefits for you and your family, with access to a health care concierge, and Flexible or Health Savings Accounts (FSA or HSA)
YOURSELF: Free concert tickets, generous paid time off including paid holidays, sick time, and personal days
WEALTH: 401(k) program with company match, stock reimbursement program
FAMILY: New parent programs including caregiver leave, plus fertility, adoption, foster, or surrogacy support
CAREER: Career and skill development programs with School of Live, tuition reimbursement, and student loan repayment
OTHERS: Volunteer time off, crowdfunding match
EQUAL EMPLOYMENT OPPORTUNITY
We aspire to build teams that reflect and support the fans and artists we serve. Every day we aim to promote environments where everyone can be themselves, contribute fully, and thrive within our company and at our events. As a growing business we will encourage you to develop your professional and personal aspirations, enjoy new experiences, and learn from the talented people you will be working with.
Live Nation strongly supports equal employment opportunity for all applicants regardless of age (40 and over), ancestry, color, religious creed (including religious dress and grooming practices), family and medical care leave or the denial of family and medical care leave, mental or physical disability (including HIV and AIDS), marital status, domestic partner status, medical condition (including cancer and genetic characteristics), genetic information, military and veteran status, political affiliation, national origin (including language use restrictions), citizenship, race, sex (including pregnancy, childbirth, breastfeeding and medical conditions related to pregnancy, childbirth or breastfeeding), gender, gender identity, and gender expression, sexual orientation, intersectionality, or any other basis protected by applicable federal, state or local law, rule, ordinance or regulation.
We will consider qualified applicants with criminal histories in a manner consistent with the requirements of the Los Angeles Fair Chance Ordinance, San Francisco Fair Chance Ordinance and the California Fair Chance Act and consistent with other similar and / or applicable laws in other areas.
We also afford equal employment opportunities to qualified individuals with a disability. For this reason, Live Nation will make reasonable accommodations for the known physical or mental limitations of an otherwise qualified individual with a disability who is an applicant consistent with its legal obligations to do so, including reasonable accommodations related to pregnancy in accordance with applicable local, state and / or federal law. As part of its commitment to make reasonable accommodations, Live Nation also wishes to participate in a timely, good faith, interactive process with a disabled applicant to determine effective reasonable accommodations, if any, which can be made in response to a request for accommodations. Applicants are invited to identify reasonable accommodations that can be made to assist them to perform the essential functions of the position they seek. Any applicant who requires an accommodation in order to perform the essential functions of the job should contact a Human Resources Representative to request the opportunity to participate in a timely interactive process. Live Nation will also provide reasonable religious accommodations on a case-by-case basis.
HIRING PRACTICES
The preceding job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job. Live Nation recruitment policies are designed to plac