Regional Sales Manager, Convenience (West)

Territory Sales Management – Develop and execute sales plans across the assigned Convenience territory to achieve annual distribution, pricing, volume, and revenue goals. Manage business performance against established targets and identify opportunities to close gaps throughout the year.
Customer Development – Directly manage and grow relationships with key Convenience retailers, wholesalers, and distributors. Lead customer planning, business reviews, and selling meetings to identify opportunities and secure growth.
Distribution & Merchandising – Secure new points of distribution across core and innovation items while improving assortment, shelf presence, and merchandising execution to maximize visibility and sales.
Pricing, Promotions & Trade Investment – Develop and execute customer pricing and promotional programs while managing trade investment against established budgets and ROI expectations. Evaluate performance and adjust plans based on results.
Business Analysis & Planning – Use customer, shipment, and syndicated data to evaluate performance, identify opportunities, develop customer recommendations, and support annual planning and forecasting.
Internal Collaboration – Partner with Marketing, Trade Planning, Supply Chain, Category Insights, Finance, and other internal teams to execute customer plans and resolve business needs.
Functional Skills
Convenience Channel Experience – Strong understanding of the Convenience channel, including retailers, distributors, wholesalers, and independent operators. 5+ years prior Convenience or CPG sales experience in the snacks, nuts, better-for-you categories preferred.
Customer Management – Proven experience directly managing customer relationships, developing annual customer plans, and leading business reviews and sales meetings.
Trade Investment Management – Experience developing and evaluating pricing and promotional programs while managing customer investment against budgets.
Sales Forecasting & Business Analysis – Strong Excel skills and experience using sales and syndicated data to analyze performance, forecast demand, and identify growth opportunities. Experience with Circana and platforms preferred.
Presentation & Selling Skills – Demonstrated ability to develop and deliver persuasive customer presentations that translate insights into actionable recommendations.
Market & Competitive Analysis – Ability to evaluate category and competitive trends and turn those insights into opportunities for distribution, share, and sales growth.
Critical Skills
Strategic Thinking – Demonstrated ability to develop customer and territory strategies that translate company priorities into measurable sales growth.
Relationship Building & Influence – Proven ability to build strong customer relationships and influence decisions across retailers, distributors, and internal partners.
Analytical Acumen – Ability to analyze sales, category, pricing, and customer data to identify opportunities and make sound business decisions.
Negotiation & Persuasion – Experience negotiating pricing, promotions, distribution, and other customer programs while balancing growth and profitability.
Communication – Strong written and verbal communication skills with the ability to clearly present business recommendations and sell ideas to customers.
Adaptability – Ability to manage changing customer priorities, competitive activity, pricing changes, and other business challenges in a fast paced environment.
Pay Range: $100,000 - $130,000 and may include a discretionary bonus. Final compensation will be dependent upon skills & experience.

Employment type
Full-time

Work arrangement
Yes