BU Category Marketing Manager - Foodservice Poultry

Job Details:
MANAGER, CATEGORY MANAGEMENT (FOODSERVICE POULTRY)
This is an opportunity for an analytical, strategic professional who can turn market and customer insight into action. In this role, you will lead category initiatives for our Foodservice Value-Added Poultry (FSVAP) business, delivering the analysis and recommendations that shape category strategy, portfolio decisions, and commercial growth.
You will own a portfolio of category products and projects and partner with Sales, Marketing, Pricing/Revenue Management, R&D, Sensory, and Innovation to align the organization and deliver results. You will also coach and develop Associate Managers.
KEY RESPONSIBILITIES
Category Strategy & Planning
Contribute to the annual situation assessment and category/brand strategy for FSVAP.
Evaluate internal strengths and weaknesses and external opportunities and threats, including consumer, operator, and competitor dynamics.
Track progress against category priorities and recommend adjustments.
Market, Customer & Competitive Intelligence
Lead monthly Circana category share tracking and reporting for FSVAP.
Translate category trends, consumer and operator behavior, and competitive activity into insights and recommendations.
Assess competitor and industry capacity and the implications of market shifts.
Portfolio & Product Strategy
Lead product and pricing performance assessments, quality monitoring, and competitive benchmarking.
Partner with Sensory on drivers of liking and competitive testing.
Lead white-space and gap analysis and renovation initiatives.
Lead SKU rationalization analysis and recommend portfolio actions.
Innovation & Growth Strategy
Partner with Innovation to turn white-space and gap analysis into opportunities.
Identify emerging consumer and operator needs and recommend priorities.
Brand & Commercial Enablement
Review Brand Marketing materials for alignment with category and customer insights.
Partner with Pricing/Revenue Management on performance and pricing decisions.
Develop and present category recommendations to Sales, Marketing, and senior leadership.
Leadership
• Coach and develop Associate Managers.
• Manage multiple complex projects and align cross-functional partners to deliver results.
REQUIREMENTS:
Education: Bachelor's degree in business, marketing, economics, finance, or other related field; MBA preferred.
Experience: 5+ years of experience in category management, marketing, market insights, strategy, or a related field
Computer Skills: Proficient in Excel, Word, and PowerPoint; experience with syndicated market data (e.g., Circana) preferred.
Communication Skills: Excellent verbal and written communication skills.
Special Skills: Knowledge of the foodservice and/or CPG industry preferred; Strong analytical and problem-solving skills, with the ability to turn market, customer, and competitive data into actionable insights; Solid understanding of category, portfolio, and pricing performance; Ability to coach and develop others; Strong project management skills and the ability to influence cross-functional partners in a fast-paced, changing environment.
Supervisory: Position may supervise Associate Manager direct reports
Travel: 1-4 Domestic trips per year
No sponsorship is offered for this role
LOCAL CANDIDATES WILL BE GIVEN PRIORITY
All professional team members are expected to demonstrate responsible use of approved AI tools, including safeguarding sensitive information, adhering to company policies, and validating AI-generated outputs. Individual Contributors should demonstrate the ability to integrate AI into daily work, improve efficiency through AI-enabled solutions, evaluate outputs critically, and apply professional judgment when using AI. People Leaders should demonstrate the ability to drive responsible AI adoption, enable effective use of approved solutions, identify opportunities to improve team performance through AI, and ensure accountability for the quality and accuracy of AI-supported outcomes.
Relocation Assistance Eligible:
No
Work Shift:
1ST SHIFT (United States of America)
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The successful candidate(s) must be willing and able to perform the physical requirements of the job with or without a reasonable accommodation.
Tyson is an Equal Opportunity Employer. All qualified applicants will be considered without regard to race, national origin, color, religion, age, genetics, sex, sexual orientation, gender identity, disability or veteran status.
We provide our team members and their families with paid time off; 401(k) plans; affordable health, life, dental, vision and prescription drug benefits; and more.
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