Ecommerce Website Specialist

The E-commerce Website Specialist will be primarily responsible for the day-to-day operations, technical health, and maintenance of the BikesOnline USA Shopify Plus store. You will act as the bridge between technical developers and business stakeholders, lead site improvements, manage app integrations, and ensure a seamless, high-converting shopping experience.
Key Responsibilities:
Technical Management & Maintenance
Site Health: Monitor uptime, speed, and performance across all devices and browsers; troubleshoot and resolve bugs
Security: Implement and maintain security protocols, SSL certificates, and firewalls to protect customer data
Maintain our US Shopify instance & third-party app integrations
Coding Updates: Perform both front and back end updates
Understand the business requirements and determine the appropriate solution to optimize user experience, conversion rate, business metrics
Lead user acceptance testing across all mobile & PC platforms to ensure new features work before going live
Maintain a "single source of truth" for site architecture, login credentials, and process guides
Project Management & Optimization
Roadmap Planning: Prioritize new features and site improvements based on business goals and ROI
Agile Coordination: Manage "sprints" for site updates, ensuring all projects are delivered on time and within budget
CRO & Testing: Design and execute A/B tests to improve the customer journey and increase conversion rates
Stakeholder Liaison: Translate technical requirements into clear updates for senior leadership and marketing teams
Partner with our category management and merchandising team to optimize category pages, product pages, reviews, and product recommendations
Coordinate with the marketing team to launch new products, seasonal promotions, and landing pages
Research and Development
Analyze our website traffic data and sales to find opportunities for conversion rate optimization. Support our marketing & growth team with a/b testing and continuous improvement of our sales funnel
Research the ecommerce and technology market to discover new apps and technologies that can be applied to our website to improve our ecommerce performance and processes
Carry out rigorous testing to prove uplift in performance
Website Performance
Daily monitoring of site analytics to find areas where we can improve the speed and performance of the website
Support our head of technology on process creation & workflow documentation
AI automation
Support our Solutions Architect with API integrations & AI automation of workflows
SKILLS & EXPERIENCE
Preferred Qualifications:
Degree in Computer Science, Information Technology, Web Development, Digital Marketing or relevant field
Skills & Experience:
5+ years as a full stack developer or website manager, specifically in an ecommerce environment
Strong proficiency in HTML, CSS, JavaScript, Shopify Liquid
Proficiency in Python, Java, or PHP combined with SQL/noSQL database skills
Experience building or supporting AI-driven or agentic solutions (e.g. Claude Code, OpenClaw) is highly regarded
Excellent problem-solving skills with a high level of attention to detail
Strong communication skills, with the ability to translate complex technical concepts into clear business outcomes for non-technical stakeholders
Tools & Technologies:
Analytics & Optimization: Google Analytics, Shopify Analytics, Hotjar, Intelligems, UserTesting, Powermeter (or similar tools for tracking customer behaviour and conversion performance)
E-commerce Platform: Shopify Plus
Third-Party Systems: Brightpearl, Stamped, Freshdesk, Rebuy, Redo
Project Management: Asana
Collaboration & Communication: Slack, Gmail, Miro, Figma
Productivity Tools: Google Workspace (Docs, Sheets, etc.)
VALUES
Our company values are integral to our culture and success. We expect that you embrace our core values, with behaviors and actions that:
Delight the Customer
Focus on the Process
Take responsibility
Learn Grow and Develop
One Team Together

Employment type
Contractor

Work arrangement
Yes