Director, Entertainment & Culture.

Why Join GEICO?
At GEICO, we offer a rewarding career where your ambitions are met with endless possibilities.
Every day we honor our iconic brand by offering quality coverage to millions of customers and being there when they need us most. We thrive on relentless innovation to exceed our customers' expectations while making a real impact on local communities nationwide.
Founded in 1936, GEICO is a member of the Berkshire Hathaway family of companies and one of the largest auto insurers in the United States. When you join our company, we want you to feel valued, supported, and proud to work here. That's why we offer the GEICO Pledge: Great Company, Great Culture, Great Rewards, and Great Careers.
Director, Entertainment & Culture Marketing
Location: Hybrid, 3 days per week onsite. Corporate offices in Bethesda, MD or Manhattan, NY.
Reports To: VP, Integrated Marketing & Media
About the Role
Within Marketing at GEICO, entertainment and culture are where the brand gets the kind of attention people choose to give. Showing up in the stories and moments audiences care about, in ways that feel genuine and worth watching, builds the affinity that makes people choose GEICO.
The Director, Entertainment & Culture Marketing owns GEICO's strategy for how the brand shows up across entertainment and culture — film, TV and streaming, gaming, live moments, and collaborations with other brands. You'll set the vision for the portfolio and lead the team that turns those choices into integrations that feel earned, not forced. You'll sit across the table from major properties and talent, shape how the brand's personality flexes across very different partner contexts and be accountable for showing that the work moves brand and business outcomes — not just impressions.
This role rewards a leader who has a real point of view on culture and can assemble the team and operating model to deliver it at scale. Much of how GEICO approaches entertainment and culture is still being shaped, which means you'll have genuine room to define what this function becomes.
How We Work
The Marketing organization at GEICO is guided by a clear set of principles: we hire the best at every level and invest in developing them. We believe that strategy comes before action — if we don't know why we're doing something, we don't do it. We bring the same care and accountability to how we spend resources as we would if it were our own business. And when there are challenges, we face them directly and collectively.
Key Responsibilities
Entertainment & Culture Strategy
Set GEICO's multi-year entertainment and culture strategy, defining where the brand plays across entertainment and cultural moments — and where it deliberately doesn't
Treat channels, talent, and partners as opportunities to bring the brand and products to life for audiences, not simply places to put ads
Build a cultural point of view and calendar that matches GEICO's participation to moments where it feels additive
Bring new ideas and thought leadership to partners proactively, landing opportunities before competitors do
Portfolio Leadership
Own the entertainment and culture partnership portfolio, including investment frameworks, contracted deliverables
Lead negotiations with partner properties, finding efficiencies and value beyond the contract
Partner with Insights and Analytics to define how success is measured, and use results to shift investment toward what works
Integration Ideation & Activation
Direct the development of branded and integrated content within partnerships, spotting storytelling opportunities that fit naturally within a partner's platform or programming
Build senior-level relationships with entertainment platforms, brands and production teams so integrations and collaborations feel earned, not forced
Champion ideas that add to how people consume media and content rather than interrupting it
Brand Collaborations
Identify and pursue brand-to-brand collaborations — co-branded campaigns, products, content, and experiences — with partners whose audiences and values complement GEICO's
Structure collaboration agreements, including shared deliverables, rights and approvals, and co-marketing commitments, so the value is clear for both brands
Lead collaborations from pitch through launch, aligning creative, legal, and communications teams on both sides so the work lands as one idea
Brand Voice & Tone Adaptation
Set the standard for how GEICO's brand personality is expressed across different partners — leaning into distinct tones as needed — while keeping messaging consistent with GEICO's established brand system
Ensure work aligns with brand standards and messaging direction in close partnership with Creative Brand Governance, Product Marketing, Corporate Comms and Legal
Executive Communication & Stakeholder Alignment
Own the strategic briefs and points of view for entertainment and culture programs — spelling out the creative rationale and how tone will adapt while staying anchored to the brand
Present strategy, activation recommendations, and results to key stakeholders, building credibility and support for forward-looking ideas
Work closely with Creative, Product Marketing, Media, Insights, Analytics, and agency partners to keep programs aligned and moving
Team Leadership
Build, lead, and develop a team of partnership and content strategists, hiring strong talent and investing in their growth
Establish the operating rhythms and processes that take programs from concept through activation and measurement, consistently and at scale
You May Be a Good Fit If You
Have led an entertainment, sports, or cultural partnership portfolio — owning the strategy and