Demand Generation Data & Reporting Specialist

Are you passionate about transforming marketing data into actionable insights? Do you enjoy building dashboards, optimizing reporting processes, and helping teams make smarter decisions? As a Demand Generation Data & Reporting Specialist at FARO CREAFORM, you will play a key role in measuring and improving marketing performance across the entire prospect-to-order journey.
Working closely with Marketing, Sales Operations, and IT teams, you will own demand generation reporting, marketing attribution, and funnel analytics. Your work will provide the visibility and insights needed to drive strategic decisions and business growth at FARO CREAFORM.
Key Responsibilities:
Build and maintain Power BI dashboards to track marketing performance, demand generation activities, and funnel conversion metrics.
Own reporting across the prospect-to-order lifecycle, ensuring accurate visibility into key performance indicators.
Develop and manage marketing attribution models to measure the impact of campaigns on pipeline creation.
Establish data governance standards, metric definitions, and reporting frameworks to ensure consistency and accuracy.
Collaborate with Marketing, Sales Operations, and IT teams to integrate and manage data from Salesforce, Pardot, and Google Analytics.
Lead data quality initiatives, including deduplication, normalization, and enrichment activities.
Provide trend analysis, forecasting, and actionable recommendations to improve marketing effectiveness.
Support the development of new reporting solutions aligned with evolving business priorities.
What will help you succeed at FARO CREAFORM:
Bachelor’s degree in Marketing Analytics, Business Intelligence, Data Analytics, Information Systems, or a related field.
5 to 8 years of experience in marketing analytics, business intelligence, or a similar data-focused role.
Advanced expertise with Power BI, including dashboard development and data modeling.
Strong SQL skills and experience transforming and analyzing large datasets.
Hands-on experience with Salesforce and Pardot reporting environments.
Strong understanding of marketing funnel metrics, lead management processes, and attribution methodologies.
Ability to translate business questions into meaningful analysis and clear recommendations.
Experience with Google Analytics 4 (GA4), multi-touch attribution models, or Power Automate is considered an asset.
Bilingualism (English and French) is considered an asset. This role involves collaboration with global teams, international stakeholders, and colleagues located outside Canada.