Associate Director, Omnichannel Analytics

The role of Associate Director, Omnichannel Analytics is part of a critical business transformation that will position AbbVie as a leader in the area of analytic innovation to support Sales and Marketing. This role will support brands across Abbvie’s U.S. Specialty team to achieve sustainable top-tier performance through outstanding planning and execution, consistent reporting and innovative analytics. This individual will also need to meaningfully communicate insights and information to a broad group of stakeholders through exceptional oral and written communication.
Major Responsibilities:
Build analytics learnings at key inflection points along journey across touchpoint channels. Identify insights at the customer level to drive optimization of the ecosystem across levels such as segment, channel and content. Partners with Research, Sales Operations and Customer Experience teams to interpret results and deliver optimization recommendations.
Leads the analytic team in a manner that ensures that marketing analytics professionals have access to, and use, the most advanced information and analytical techniques and are properly trained and produce results that fully leverage the data and analytics.
Provide leadership to influence the team of cross-functional partners (Digital Lab, Brand, MAPS, BTS, Sales, etc.) to build solutions, processes, and campaigns that deliver increased HCP engagement, reach, and more personalized communications
Lead consumer marketing measurement processes, leveraging patient, caregiver, and healthcare market insights to inform strategic decisions and optimize campaign performance.
Guides and performs franchise analytics; Influences practices and business results through the application of Marketing Analytics. Lead the Insight discovery process to uncover, define, and refine motivating insights across the customer base. Collaborate with and influence the brand team and agency to drive greater business outcomes
In collaboration with Brand Marketing Analytics and Insights and Customer Experience, develop Key Performance Indicators (KPIs) that align the goals and objectives of promotional tactics to key business goals across US Specialty. KPIs will measure adoption, utilization, engagement and preliminary lifts amongst consumer and physician audiences.
In collaboration with APEX Center analytics, Digital Lab and brand analytics team, oversee the development of state-of-the-art models that meet key business criteria (e.g. cost, risk, business impact) and key technical criteria (e.g. reliability, validity, and predictability)
Identify and articulate fact-based spending and pricing principles through detailed analysis of marketplace and consumer dynamics. Ensure that these principles are leveraged in the development and revision of company plans.
Bachelor’s Degree in Business, Analytics, Finance or Economics required. MBA preferred.
10+ years relevant marketing research or advanced analytic experience, understanding of modeling techniques and applications is also required. Previous experience in a consultative role a plus.
Proven direct and indirect team management effectiveness.
Excellent strategic thinking capabilities and equally excellent tactical execution skills.
Analytical reasoning abilities, intellectual curiosity, strong business acumen, and creativity in problem solving.
Ability to interact effectively with/present to (verbally and in writing) all levels of the organization, from Product Managers to Senior Executives.
Proven experience as a high performer and thought leader.
Experience navigating the matrix environment in a large company, including effective communication and influence skills
Ability to deliver actionable insights and recommendations by combining data/analytics with research and business trends

Employment type
Full-time

Work arrangement
Hybrid