Area Head Assistant Manager Or Deputy Manager

Company Description Havells India Limited is a leading fast-moving electrical goods (FMEG) company with a strong global presence, offering a wide range of electrical products for residential, commercial, and industrial applications. Its portfolio includes well-known brands such as Havells, Havells Studio, Lloyd, Havells Crabtree, Standard Electricals, and REO. The company emphasizes innovation, customer satisfaction, and reliable service through a robust distribution network and exclusive brand showrooms. Havells is deeply committed to sustainability, focusing on renewable energy, waste reduction, and environmental conservation, and is recognized in the Dow Jones Sustainability Index with an “A” MSCI ESG Rating. The organization also drives impactful social initiatives in education, sanitation, and community development, reflecting its long-term commitment to responsible growth.
Role Description The Area Head Assistant Manager/Deputy Manager will oversee sales and distribution activities within the assigned territory, ensuring achievement of volume, value, and profitability targets. This full-time, on-site role is based in Sangrur and involves managing channel partners, key retailers, and electricians, as well as supporting the execution of trade marketing and promotional initiatives. The role includes regular market visits to monitor stock levels, merchandising standards, competitor activity, and customer feedback, while driving structured reporting and analytics on performance metrics. The individual will coordinate closely with cross-functional teams such as finance, supply chain, and marketing to secure timely supply, resolve issues, and maintain strong stakeholder relationships. The position also requires mentoring field sales personnel, ensuring adherence to company policies, and supporting the implementation of new processes and systems in the territory.
Qualifications
Candidates should possess strong sales and business development skills, including territory management, channel management, and dealer/retailer relationship building.
Candidates should possess skills in planning, forecasting, and data analysis, including the ability to interpret sales reports, track KPIs, and identify growth opportunities.
Candidates should possess customer service and stakeholder management skills, with the ability to address issues, manage expectations, and maintain long-term partnerships.
Candidates should possess team coordination and leadership skills, including mentoring field staff, motivating teams, and ensuring performance standards are met.
Candidates should possess strong communication and negotiation skills, with proficiency in presenting plans, conducting reviews, and collaborating with cross-functional teams.
Relevant qualifications such as a bachelor’s degree in business, commerce, engineering, or a related field; an MBA or equivalent postgraduate degree is an added advantage.
Prior experience in electrical, consumer durables, building materials, or FMCG industries, especially in area/territory management roles, will be beneficial.
Comfort with MS Excel, PowerPoint, and sales

Work arrangement
No