Senior Marketing Manager, Fintech

At Experian, we believe great work happens when people come together. We're focused on attracting talent in and around our Costa Mesa, California office location who are open to collaborating with colleagues in person. Aligning employees to this location helps foster collaboration, strengthen team connections, and support long-term career growth within Experian. You will report to the Senior Director of Vertical Marketing and Operations and reside in the Costa Mesa, California area.
You will lead marketing strategy for Fintech markets. You will influence team priorities, translate market and customer insights into applicable plans, and lead integrated, cross-channel marketing programs from planning through delivery and measurement. You will develop compelling marketing programs, manage complex programs, build understanding across teams, and connect marketing activity to measurable outcomes.
Main Responsibilities:
Lead the development of marketing strategy and annual plans for an assigned market, aligning priorities to our goals and growth opportunities.
Monitor market conditions, customer needs, industry trends, and competitive dynamics to identify opportunities and inform marketing and go-to-market decisions.
Translate market insights into clear positioning, messaging, content, sales enablement, and integrated marketing programs that address audience needs and support business growth.
Lead complex, cross-channel marketing campaigns and programs from concept through execution, measurement, and optimization.
Build agreement across team members, influence priorities, and guide programs that advance market and goals.
Develop recommendations for marketing investments, including events, partnerships, content, and other market engagement opportunities, and help ensure resources are focused on the highest-value activities.
Monitor program performance and growth, using data and partner feedback to improve the effectiveness, inform decisions, and demonstrate results.
Be a subject matter resource for the assigned market, strengthening internal understanding of market dynamics, customer priorities, considerations, and messaging.
Improve team effectiveness by identifying opportunities to improve processes, strengthen planning and measurement, increase operational efficiency, and create repeatable frameworks for marketing execution.
10 or more years of experience in marketing, market strategy, product marketing, industry marketing, or a related field.
Bachelor's degree in marketing, business, communications, or a related field.
Experience executing integrated marketing strategies and campaigns.
Experience in complex programs from strategy through execution.
Experience with positioning, messaging, content development, audience segmentation, and campaign measurement.
Experience collaborating with partners to build understanding in a matrixed organization.
Experience communicating both written and verbally with partners including senior leaders.
Experience connecting marketing activities to goals and measurable outcomes.
Preferred Qualifications:
Master's or any other advanced degree.
Experience in Fintech, B2B, technology, data, analytics, or another complex business environment.
Experience developing sales enablement materials, expertise, industry content, or executive communications.
Experience supporting product launches, events, advisory programs, or strategic partnerships.
Familiarity with marketing automation, campaign analytics, and other marketing technologies.

Employment type
Full-time

Work arrangement
Hybrid