Marketing Manager, Patient Services Strategy, Gastroenterology

The Marketing Manager, Patient Services Strategy, Gastroenterology plays an important role in the development of our patient support strategies. This position directly interacts with brand partners ensuring both patient and provider needs are met. The position is a critical linkage point between the US Commercial Brand Team and the US Patient Services for Skyrizi Ulcerative Colitis and Crohn’s Disease Gastroenterology. This role is responsible for overall Skyrizi Gastroenterology Patient Support Program performance and accountability, including program marketing strategy, design, brand alignment, asset execution, and program performance. This person will be responsible for supporting program enhancements, program launches, partnering with brand Sales and Marketing, Legal/Compliance, and additional stakeholders to create exceptional patient treatment plan experiences.
Major Responsibilities:
Operates in the finer details, executing on marketing projects leading up to larger program initiatives
Support leadership creation of PSP strategic & tactical planning by providing strategic lens
Establish and maintain appropriate relationships with commercial business partners in sales, managed healthcare, trade and marketing teams
Builds awareness of PSP offerings throughout brand teams by socializing content with brand team members (managers, and fellow associate directors)
Provides AbbVie Patient Services (APS) input to Brand marketing executions, identifying and resolving incongruencies, and synergizing messaging
Facilitates discussion of operational opportunities & efficiencies between APS teams and brands
Manages marketing program assets, updating and refining as needed
Defines and tracks key performance indicators for patient support programs, using performance data, patient insights, and stakeholder feedback to identify optimization opportunities and inform strategic recommendations.
Partners with insights, analytics, field teams, and external partners to understand patient, caregiver, and provider barriers and translate findings into actionable marketing strategies.
Supports development and optimization of omnichannel patient and provider engagement strategies across digital, print, field, and partner channels.
Manages marketing materials through appropriate review processes, ensuring marketing assets are accurate, compliant, on-brand, and delivered on timeline.
Leads cross-functional workstreams and influences stakeholders without direct authority to drive alignment, decision-making, and execution.
Experience with patient support programs, specialty pharmacy, reimbursement support, access services, hub services, or care model design preferred.
Significant Work Activities
Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8-hour day)
Bachelor’s degree required; MBA or advanced degree strongly preferred
5+ years of marketing experience in pharmaceutical / biotech or healthcare services; brand, digital, and patient service marketing experience strongly preferred
Deep commitment to supporting patients and improving their treatment experience
Understands overall Patient Support Program (PSP) vision and strategy, helps define, document, and communicate the vision
Understands and can navigate PSP components to help troubleshoot issues and maximize overall program performance
Strong project management skills with the ability to prioritize, influence, and execute in a fast-paced, matrix environment
Understands business and compliance guardrails and asks appropriate questions to drive business forward
Understanding of brand positioning, campaign management, budget management, and marketing fundamentals.
Strong background in consumer or HCP marketing, patient engagement, retention strategies.
Proficient planning and organization skills, attention to detail, execution, and follow-through.
Experience and ability to manage and lead various external partnerships and maintain their budgets, including agencies and vendors, is a must.
Excellent communication (oral, written, and presentation) and interpersonal skills with the proven ability to simplify complex information and tailor messaging to different audiences.
Experience in agile ways of working, market asset management tool (Promomats, MedComms, OCE, etc)

Employment type
Full-time

Work arrangement
Hybrid