Director, Brand Performance Support - South East Asia

The Director, Brand Performance Support (BPS) - South East Asia (SEA) will serve as the main support contact for owners, management company representatives, and hotel leaders across SEA, fostering guest experience and hotel performance across franchised and managed properties. Reporting to the Senior Director, BPS - APAC and working closely with other enterprise stakeholders, this role bridges enterprise strategy and on-property execution by helping hotels activate Hilton brand initiatives, systems, tools, Hilton engine resources, and operational frameworks. The role is accountable for supporting portfolio performance from deal signing through the life of the asset by improving resource adoption, performance diagnostics, and practical guidance for hotel teams. You will collect and share best practices, monitor trends and opportunities, and collaborate across the enterprise to strengthen guest experience, commercial and operational results, brand standards delivery, owner engagement, and Hilton brand equity across the SEA portfolio.
You will partner with the APAC BPS team and SEA leadership teams to implement support plans and strategic initiatives that realize short, medium, and long-term performance objectives. You will lead the day-to-day delivery of support using multiple channels, including virtual, phone, and in-person engagement, applied situationally to individual hotels, owner groups, and market-level forums. You will support owners, management companies, and hotel leaders by developing and sharing best practice insights and resources, delivering performance and strategic consultative programming, and ensuring successful implementation of enterprise and brand initiatives on property. The successful candidate will be comfortable navigating complex stakeholder environments across diverse SEA markets and will use influence, credibility, and collaboration to gain consensus and drive performance outcomes.
WHY YOU’LL BE A GREAT FIT
You have these minimum qualifications:
BA / BS / Bachelor's Degree
10 years of hospitality experience
5 years of related experience as hotel Executive Committee, General Manager, Area General Manager, Director of Sales, Revenue Management or similar organizational role
3 years of experience working with hotel sales teams
Strong knowledge of both operational and commercial topics
Highly tuned in to market trends and competitive environment
Strong leadership and influencing skills – must be able to professionally lead and manage internal and external relationships successfully
Collaborative team player, politically savvy, and great at building relationships across all levels of the business
Agility to interpret evolving marketplace and landscape, and able to adjust ways of working to meet localised context to benefit and support stakeholders’ needs and expectations
Strong networking capability and experience navigating diverse markets, ownership, cultural, and operating nuances across SEA
Strong presentation and public speaking skills, as well as fluent written communications skills
Ability to analyse hotel financial data as required to make strategic and tactical decisions
Absolute discretion and confidentiality regarding sensitive information
Strong problem-solving skills, including ability to effectively address any issue in collaboration with others as appropriate; ability to proactively identify and prevent potential problems
Ability to evaluate and identify opportunities from a strategic perspective, including ability to develop, prioritize and implement plans to meet organization’s core strategic goals at a regional and local level
Ability to work independently; includes the ability to recognize need for involvement of other teams/peers and capability to effectively facilitate that collaboration
High level of proficiency working with Microsoft Word, Outlook, PowerPoint, and Excel; including presentation creation and delivery
Ability to travel domestically and internationally across SEA and APAC as required; up to 50-70%
It would be useful if you have:
Multiple brand experience
7+ years of related experience
3+ years of corporate support role for multiple properties
HOW YOU WILL MAKE AN IMPACT
Your role is important, and below are some of the fundamental job duties that make your work unique.
Serve as a key brand representative and advisor for SEA operational leaders, maintaining visibility on portfolio trends, market sentiment, risks, and opportunities, and escalating insights with recommended interventions to BPS Directors and the Senior Director, BPS - APAC.
Partner with SEA leadership, BPS Directors, and cross-functional teams including Commercial, Loyalty, Learning & Development, Hotel Openings, Strategic Brand Management, Development, and Design & Construction to ensure coordinated support for hotels and owners.
Activate and support adoption of Hilton systems, tools, Hilton engine resources, brand programs, and enterprise initiatives by translating strategy into clear resource guidance, practical job aids, communications, and training for hotel teams.
Conduct hotel and portfolio performance diagnostics using dashboards, data insights, and stakeholder feedback to identify root causes, prioritize interventions, measure adoption and outcome trends, and support tailored action plans that improve commercial, operational, and brand outcomes.
Support owners, management companies, franchise hotels, and managed hotel leaders from deal signing through the life of the asset, helping teams navigate Hilton support functions, brand expectations, escalation pathways, standards execution, and performance or operational improvement plans.
Support opening and ramp-up readiness for new and converting hotels by partnering with Hotel Openings, Commercial, and cross-functional teams to strengthen preparedness, system adoption, operational alignment, and early performance momentum.
Design, localize, and facilitate field-facing training, virtual sessions, workshops, tool walkthroughs, and regional forums that build hotel capability and improve adoption of Hilton frameworks, systems, and resources across diverse SEA markets.
Support delivery of key Brand Performance programs and events, including General Manager Brand Training (GMBT), Brand Connects, regional workshops, QA follow-up sessions, and Stay Improvement Plan (SIP) / Commercial Improvement Plan (CIP) / Honors Improvement Plan (HIP) action planning, ensuring appropriate follow-through with hotel and owner stakeholders.
Develop targeted communications and maintain owner-facing platforms and digital resources, ensuring messaging, content accuracy, usability, and data integrity enable owners and hotel teams to understand priorities, expectations, and available resources.
Enable two-way communication and feedback loops with hotel teams and owners, capturing insights, monitoring sentiment, sharing best practices, and identifying opportunities for broader adoption across the portfolio.
Support BPS Directors in owner engagement activities, including portfolio reviews, operational follow-through, waiver management, QA improvement planning, and participation in select owner-facing meetings or workshops.
Serve as an operational and strategic resource during key moments such as transitions, performance challenges, tool and brand program rollouts, initiative launches, training needs, and other priority support requirements.