Assistant Manager - Paid Marketing

Core Responsibilities:
Own end-to-end management of
paid user acquisition channels , from campaign and ad creation to daily
optimizations, budget adjustments
Strategize, execute, and
optimise SEM campaigns across multiple platforms (Google Ads, Bing, etc.)
to achieve key performance objectives.
Plan, Manage and optimise app
acquisition campaigns across platforms
Conduct comprehensive keyword
research and analysis, utilising industry-leading tools and best
practices.
Monitor, analyse, and interpret
campaign performance metrics, implementing strategic optimisation
techniques for continuous improvement.
Collaborate closely with
cross-functional teams (marketing, content, and product) to align SEM and
App acquisition strategies with broader marketing objectives.
Manage budgets, forecast
expenditures, and deliver insightful reporting on campaign performance to
stakeholders.
Stay on top of industry
trends and regulations in the paid social space and ensure we adapt to
trends proactively.
Plan, execute, and optimise
non-English campaigns across priority markets, working closely with local
teams to identify vernacular keywords, develop localised messaging, and
improve campaign efficiency and conversion.
Demonstrates the ability to experiment with and adopt emerging AI
trends, tools and technologies to improve day-to-day task
efficiency.
Required Skills and Experience
Technical Skills
4 - 5 years of hands-on
campaign and budget management experience with high-growth consumer tech
startups/ ecommerce companies, / large scale advertisers
Strong Excel skills: Ability
to analyse data, create reports, and manage large datasets efficiently to
support campaign decisions.
Proficient in Google Ads
Editor: Comfortable managing multiple accounts, making bulk changes, and
optimising campaigns for better performance.
Campaign management
expertise: Skilled in executing bulk updates and optimisations while
maintaining accuracy and attention to detail.
Prior experience in
International markets would be an advantage
Adaptable and growth-oriented
mindset: Calm under pressure, eager to learn new tools and processes, and
ready to unlearn previous ways of working when required.
Soft skills: Good
communication, an eager mind, a curious POV, and a
willingness to challenge the BAU would be highly preferred.
Proven experience in running
performance campaigns (CPC, CPA, CPT, etc.) and display campaigns across
Google, Facebook, YouTube, Bing, affiliates, DSPs, TikTok and any other
leading ad networks
Experience with tools
including Google Adwords, Keyword Tools, Google Analytics, Facebook
Ads/Business Manager, YouTube Ads, DV360, MMPs: Branch/AppsFlyer and
others
Prior experience in app
marketing will be highly preferred.
Idea of running programmatic,
reach, frequency/awareness based campaigns across digital channels would
be a plus.
A solid understanding of
digital marketing. Proficiency in performance marketing channels and user
acquisition KPIs
Previous experience working
with ecommerce companies or large scale advertisers
Proven track record of
developing and executing successful paid search marketing and app
acquisitions.
Strong analytical skills with the ability to analyse data and
derive meaningful insights using Google Analytics and MMP for mobile app
acquisitions

Experience
4 - 6 Years

Employment type
Employee

Work arrangement
No