Wholesale Sales Specialist

FUNCTION
The Wholesale Sales Specialist serves as a key partner and trusted resource to wholesale retailers, sales representatives, and internal cross-functional teams. This role blends relationship management, creative communication, sales support, and cross-functional problem-solving to deliver an exceptional wholesale customer experience and drive brand growth. The ideal candidate is naturally curious, highly resourceful, and takes ownership of projects from concept through execution in a fast-paced environment.
ESSENTIAL DUTIES & RESPONSIBILITIES (Note: Other duties may be assigned)
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.
Partner Communication & Relationship Management
Serve as a primary point of contact and brand ambassador for wholesale partners, agency representatives, and internal stakeholders through proactive, professional, and solutions-oriented communication.
Develop and distribute engaging wholesale communications, including email campaigns, product updates, launch materials, and sales support resources.
Build strong internal and external relationships to ensure timely responses, effective collaboration, and positive business outcomes.
Sales Support & Business Growth
Partner with field sales representatives to support account development, product launches, promotional initiatives, and key sales programs.
Collaborate with the Wholesale Sales Operations Manager to develop sales tools, training resources, and product education materials that enhance sales effectiveness and retailer success.
Support trade shows, retailer meetings, special events, and product presentations as needed.
Digital Merchandising & Content Management
Manage and merchandise the B2B website to create an engaging experience for wholesale partners.
Maintain accurate, accessible, and up-to-date product information, marketing assets, training materials, and brand resources.
Problem Solving & Cross-Functional Collaboration
Investigate issues and collaborate cross-functional (Sales, Marketing, Customer Service, Product Development, and Operations) with persistence and resourcefulness to remove obstacles and drive solutions.
Proactively identify opportunities to simplify processes, improve communication, and enhance overall channel effectiveness.
Business Systems & Operational Support
Maintain customer records and account information within company systems, including onboarding, updates, and ongoing maintenance.
Support order management, pricing updates, product setup, and the distribution of product samples and sales materials.
Periodically test software systems and business processes to support continuous improvement efforts.
EDUCATION AND/OR EXPERIENCE
Bachelor's degree in business, Sales, Marketing, Communications, or a related field, or an equivalent combination of education and experience.
2+ years of experience supporting sales, account management, marketing, customer success, or related business functions.
Preferred backgrounds: Experience in a customer-facing, relationship-driven environment, project management experience, and familiarity with platforms such as Microsoft Dynamics (D365), MarketTime, Mailchimp, or Adobe Creative Suite.
KNOWLEDGE, SKILLS, AND ABILITIES
The requirements listed below are representative of the knowledge, skills, and/or abilities required to perform each essential duty satisfactorily. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.
Outstanding written, verbal, and interpersonal communication skills, with the ability to tailor messaging to diverse audiences.
Strong organizational and project management skills, with the ability to meet deadlines in a fast-paced environment.
Customer-focused mindset with natural curiosity, resourcefulness, and strong critical thinking/problem-solving abilities.
Comfortable navigating ambiguity, adapting to changing priorities, and establishing credibility with internal and external partners.
Proficiency in Microsoft Office and general business systems.
ENVIRONMENT & PHYSICAL DEMANDS
The physical demands described here are representative of those an individual must meet to successfully perform the essential functions of this job. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.
Office environment utilizing standard office equipment (computers, phones, copiers, and related technology).
Ability to sit, read, listen, speak, and move throughout the workday with strong sensory skills (vision, hearing, and manual dexterity).
Occasional travel for retailer visits, trade shows, and company events.
We are proud of the competitive and comprehensive compensation and benefit package provided to our associates and their families. Our compensation package is designed to meet our associates today and help them plan for the future.
Health Benefits
Vera Bradley offers a variety of medical, dental and vision programs to meet your family’s health care needs.
Medical plan options including both a HDHP/HSA plan and a PPO plan
Dental
Vision
Flexible spending accounts
Survivor Benefits
Life insurance provides peace of mind for your family should the unexpected happen.
Employer provided 2X your salary in life insurance
Accidental Death and Disability insurance
Voluntary life insurance for you, your spouse and your children
Income Protection
If you are unable to work due to illness or injury Vera Bradley provides several programs to protect your income at no cost to you.
Short-term disability
Long-term disability
Retirement Plan
The Vera Bradley 401k plan helps you accumulate savings for retirement
401k with generous company match, immediate vesting (age and service requirement)
Strong line up of professionally managed funds
Safe-harbor plan design
Paid Time Off
Enjoy generous time off programs.
Earn up to 3 weeks of paid time off in your first year of employment with opportunity to earn more
9 paid holidays a year
Paid bereavement leave
Give Back Opportunities
Vera Bradley offers the opportunity to serve your community.
Voluntary Time Off
Holistic Wellness
Access to a variety of financial, physical, and mental wellness experts
Employee Assistance Program with access to work/life wellness support including no cost unlimited telephonic counseling services
Opportunities for leadership development, skill development and career advancement
Product Discount
Generous employee discount on Vera Bradley products
Ancillary Benefits and Programs
Bonus opportunity, identity protection, legal services, pet insurance, cell phone discount, employee referral bonus, annual birthday gift, DailyPay, corporate fitness facility and individual policies through Aflac
Equal Opportunity Employer/Vets/Disabled
Vera Bradley is an Equal Opportunity Employer and Affirmative Action Employer.
Vera Bradley provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national