Account Manager, Influencer

About WPP Media
WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.
WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.
For more information, visit wppmedia.com.
3572 - Account Manager, Influencer - UK
Role Summary and Impact
About The Goat Agency:
Goat is part of WPP Media (formerly GroupM), the world’s leading media investment company. Since 2015, we've been pioneers in influencer marketing, helping brands leverage the power of social media to achieve real, measurable results. Today, we stand as the global leader in the space, delivering award-winning campaigns across 70+ countries.
As part of our team, you'll collaborate with 500+ social natives worldwide, driving cutting-edge influencer campaigns for some of the most exciting brands. Whether it’s short-term activations or long-term ambassador programs, we treat influencer marketing as a full-funnel channel that drives awareness, engagement, and conversions.
Our data-driven approach is built on insights from tracking over 100,000 influencers and campaign performance. We combine this with expert relationship management, social-first creative strategy, paid media, and advanced tracking, measurement, and optimisation to deliver results that matter.
We’re also proud to be recognised as a recipient of the ‘Top Employer Europe 2024’ certification, underscoring our commitment to fostering a dynamic and supportive work environment. If you’re ready to be part of the team shaping the industry, we’d love to hear from you.
About the Opportunity:
As an Account Manager, you will act as the primary point of contact for clients, ensuring their needs are met through expertly managed campaigns. You will oversee multiple projects, liaise with internal teams, and provide strategic recommendations to enhance campaign performance. This role requires exceptional organisational skills and a passion for influencer marketing.
Key Responsibilities:
Build trusted relationships with clients, acting as their main point of contact.
Translate client objectives into actionable briefs and ensure campaign requirements are met.
Oversee multiple campaigns simultaneously, collaborating with internal teams to ensure smooth delivery.
Provide regular updates and detailed reporting to clients, offering insights and recommendations.
Proactively identify opportunities for additional client activity and upselling.
Present confidently in pitches, kick-off meetings, and post-campaign reviews.
Skills and Experience
Experience working for a brand or in a client servicing role at an agency, dealing with high profile and demanding clients.
Experience pitching and selling ideas to clients, and ability to present confidently to stakeholders at all levels.
Passion for influencer marketing, an understanding of social campaigns and evolving knowledge of industry developments.
Exceptional organisation and ability to independently manage multiple campaigns to an extremely high standard, in a fast-paced environment, while always maintaining an eye for detail.
Ability to stay calm under pressure and deal with problems in a logical and efficient way.
Excellent communication skills and the ability to tailor communication and build relationships with stakeholders at all levels, both internally and externally.
Demonstrable experience delegating and prioritising an ever-changing workload.
Life at WPP Media & Benefits
Our passion for shaping the next era of media is powered by our commitment to Be Extraordinary, investing in our employees to inspire transformational creativity. We also Lead Optimistically, firmly believing in and Championing Growth and Development for every individual. This commitment allows WPP Media employees to leverage the extensive global WPP Media & WPP networks to pursue their passions, build vital professional connections, and learn at the cutting edge of marketing and advertising.
We Create an Open environment built on trust and respect, where everyone feels they belong and has opportunities to progress. This inclusive culture is fostered through a variety of employee resource groups and frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our comprehensive benefits package reflects this commitment, including competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.
WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We believe the best work happens when we're together, fostering creativity, collaboration, and connection in this open and supportive environment. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process. Please note that while our philosophy is the same across WPP, benefits may vary by office/country.
Please note this is a UK based role and requires individuals to have the right to work in this location
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While we appreciate all applications received, only those candidates selected for an interview will be contacted.
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