Director, US Sales Training

About Hugel Aesthetics
Hugel Aesthetics is a fast-growing leader in the medical aesthetics industry, bringing innovative injectable and skin-care solutions to the Aesthetics market across the United States. We are building our U.S. organization from the ground up, creating a culture that is intentionally different from traditional, highly layered organizations.
Founded in 2001, Hugel is a South Korea–based global leader in medical aesthetics, specializing in the development and commercialization of botulinum toxin, hyaluronic acid fillers, skin boosters, threads, and biocosmetics. Over the past two decades, Hugel has built a strong global footprint, with commercial presence in approximately 70 countries and operations across nine international subsidiaries.
Leveraging strong global momentum, Hugel Aesthetics was formed as the Company’s dedicated North American business unit, established to lead commercialization in the United States, Canada and Australia. Backed by Hugel’s global scale and expertise, Hugel Aesthetics is a well-resourced, growth-oriented organization focused on expanding access to Letybo and establishing a strong, long-term presence in medical aesthetics.
Our culture is rooted in high ownership, collaboration, and the belief that every voice matters. We value people who bring ideas, take initiative, and want a true seat at the table. In this environment, individuals are empowered to make an impact, move with agility, and help build what comes next.
This is a rare opportunity to join at an early stage and help shape not only the business, but the way we work, lead, and grow together. As we scale our commercial footprint, we're building a sales organization defined by hunger, excellence, and relentless customer focus.
The Opportunity
As we expand and grow our portfolio and pipeline, we are seeking a Director, US Sales Training to lead the development of high-impact sales training programs for Hugel Aesthetics, that enable our sales teams with the skills and tools required to drive customer adoption and meet their sales goals. Reporting to the Vice President, US Sales, this role will be responsible for leading sales force training programs, including design, delivery and development of the programs to the field organization.
The Director, Sales Training leads the design, delivery, and development of high-impact, scalable sales training programs for the entire sales organization at Hugel Aesthetics. This role will design and execute training strategies that equip and enable our sales teams with the knowledge, selling skills, clinical/product fluency, and leadership capability needed to drive customer adoption, increase revenue and win market share.
In close partnership with sales leadership, this role will partner with colleagues across sales representatives, sales managers, sales directors, inside sales, and strategic account teams. The Director will own new-hire onboarding, ongoing skills development, product and procedure training, sales methodology, and manager coaching curricula, ensuring every level of the sales organization is equipped to perform and grow.
This is an impactful and highly visible position that will influence our results as an organization, and is ideal for a candidate who loves education, training, and a fast-paced environment.
This role starts as an individual contributor, building the training function's foundation and content library directly, with the expectation of hiring and leading a team of sales trainers and/or instructional designers as the organization scales.
This role can be based at our Irvine office in Orange County, CA or anywhere in the U.S.
What You’ll Do
Training Strategy & Leadership
Develop and execute a comprehensive sales training strategy aligned to overall commercial and business objectives.
Serve as a strategic partner to the VP of Sales and sales leadership team, identifying skill and knowledge gaps across the organization.
Establish training standards, certification requirements, and career-development pathways for all sales roles.
Build and manage the annual training calendar, budget, and vendor relationships (LMS, external facilitators, content partners).
Define and track training effectiveness metrics (e.g., certification completion, time-to-productivity, quota attainment, manager/rep feedback) and report results to sales leadership.
Continuously evaluate and evolve training content and delivery methods based on performance data and field feedback.
Curriculum & Program Development
Design and maintain onboarding curricula for new hires across all sales roles, reducing time-to-productivity — including a structured onboarding bootcamp designed to certify a high volume of new hires efficiently as the sales organization scales in 2027.
Develop ongoing training content covering product knowledge, clinical/procedural fundamentals, selling skills, objection handling, and competitive positioning.
Build and refine a consultative sales methodology and ensure consistent adoption across the field.
Create and maintain a training content library, playbooks, job aids, and certification assessments within the LMS.
Develop training and messaging to support the transition of accounts to direct Hugel Aesthetics coverage, in partnership with the strategic account team, ensuring consistent customer-facing communication throughout the changeover.
Sales Training
Deliver field-based and virtual training to sales representatives and inside sales teams on product knowledge, selling skills, and territory management.
Partner with marketing and product teams to translate new product launches and clinical updates into effective field-ready training.
Conduct field rides and ride-alongs to observe rep performance and reinforce training in real selling situations.
Develop specialized training for strategic account teams focused on complex, multi-stakeholder selling, account planning, and executive-level relationship management.
Partner with strategic account leadership to align training with key account strategies and negotiation approaches.
Partner with Medical Affairs, Medical Science Liaisons, and/or key opinion leaders to deliver clinical and procedural training, including injection technique and anatomy education, through live, simulation-based, or virtual formats as appropriate.
Incorporate training on core sales technology and enablement tools (e.g., CRM, digital detailing platforms) into onboarding and ongoing curricula.
Sales Leadership Development
Design and deliver leadership and coaching curricula for sales managers and sales directors, building their ability to coach, develop, and performance-manage their teams.
Equip frontline and second-line leaders with tools for effective ride-alongs, pipeline reviews, and skill assessments.
Cross-Functional Collaboration & Team Leadership
Partner with Sales Operations, Marketing, Product, Regulatory/Compliance, and HR to ensure training is accurate, compliant, and aligned to business priorities.
Ensure all training content and messaging comply with FDA promotional regulations, on-label/off-label guidelines, and applicable industry compliance standards (e.g., PhRMA Code); partner with Compliance on review and approval of training materials.
Hire, lead, and develop a team of sales trainers and/or instructional designers as the function scales.
What We Are Looking For
Required Qualifications
Bachelor's degree in a related field required; advanced degree preferred.
10+ years of progressive experience in sales, sales training, or sales enablement, ideally within medical device, pharmaceutical, or aesthetics industries.
3+ years of experience designing and leading training programs for a multi-tiered sales organization (reps, managers, directors, inside sales, and/or strategic accounts).
Experience building sales training and onboarding infrastructure during a period of rapid team growth or a new market/product launch strongly preferred.
Direct sales or sales management experience strongly preferred.
Experience building and administering learning management systems (LMS) and training content libraries.
Excellent facilitation, presentation, and instructional design skills, with the ability to engage audiences from individual contributors to senior leaders.
Strong understanding of adult learning principles and modern sales methodologies.
Ability to translate clinical, technical, and product information into practical, field-ready training.
Familiarity with pharmaceutical/medical device promotional compliance requirements (e.g., FDA regulations, PhRMA Code) preferred.
Data-driven mindset, with experience measuring and reporting on training impact.
Strong project management skills and the ability to manage multiple concurrent programs.
Excellent written and verbal communicati

Employment type
Full-Time

Work arrangement
No