Omnichannel Campaign Manager - Immunology

The Manager, Omnichannel Campaign Management, is a critical execution-focused role within AbbVie's Marketing Communications team, responsible for managing the end-to-end implementation planning of brand omnichannel campaigns. This role partners with multiple internal marketing teams and agency partners to ensure seamless campaign execution, on-time delivery, and operational efficiency. The ideal candidate brings strong project management expertise, cross-functional coordination skills, and a passion for operational excellence in pharmaceutical marketing.
Key Responsibilities
Campaign Execution & Risk Management
Manage Digital Lab execution of assigned brand omnichannel campaigns, ensuring seamless implementation, timely delivery, and risk mitigation
Develop and maintain detailed implementation plans, roadmaps, and timelines for assigned campaigns across Digital Lab channels
Drive day-to-day campaign progress, monitoring dependencies, proactively resolving roadblocks, and managing risks
Identify changes in scope, risks, and issues, escalating or implementing corrective actions as needed
Coordinate with cross-functional Digital Lab teams, Business Technology Services (BTS), APEX (where appropriate), and digital agency partners to ensure execution excellence
Utilize Smartsheets and other project management tools to track campaign status, milestones, and deliverables
Campaign Process Support & Standardization
Support evaluation of campaign implementation effectiveness to identify efficiency improvements and lessons learned
Contribute to process standardization by following established playbooks, implementation guides, and RACI models
Champion automation efficiency initiatives and adopt AI tools and advanced project management platforms
Partner with Marketing Operations on project management technology usage and optimization
Document campaign processes, learnings, and best practices for continuous improvement
Stakeholder Collaboration & Communication
Collaborate with Omnichannel Experience Leads to ensure implementation aligns with brand campaign needs and strategic direction
Communicate campaign execution updates effectively, providing regular progress reports, risk assessments, and key learnings
Partner with DMS channel teams to gather timelines, understand channel-specific requirements, and build comprehensive implementation plans
Connect Omnichannel Experience teams and Lab Capability teams for channel-specific questions on costs, timelines, and data requirements
Maintain effective working relationships with A3 creative agency and Marketing Operations to ensure alignment on deliverables and review processes
Bachelor's degree in Marketing, Business Administration, Communications, or related field
5+ years of experience in campaign management, project management, or marketing operations, preferably within pharmaceutical, healthcare, or regulated industries
Demonstrated experience managing multi-channel marketing campaigns with cross-functional teams
Proficiency in project management tools such as Smartsheet, Adobe Workfront, Asana, or similar platforms
Strong understanding of digital marketing channels including email, web, social, and display advertising
Experience working in matrixed organizations with multiple stakeholders
Excellent organizational skills with ability to manage multiple campaigns simultaneously
Strong communication and interpersonal skills with ability to build effective working relationships
Detail-oriented with strong problem-solving abilities
Preferred Qualifications
Experience in pharmaceutical or healthcare marketing
Knowledge of medical/legal review processes for promotional materials
Familiarity with CRM systems and marketing automation platforms
Experience with Agile or other project management methodologies
Exposure to AI-driven project management tools
Understanding of creative agency processes and workflows
Key Competencies
Campaign execution and project management
Cross-functional coordination and collaboration
Attention to detail and process adherence
Proactive problem-solving and risk management
Effective communication and stakeholder engagement
Adaptability and flexibility in dynamic environments
Continuous improvement mindset
Technical aptitude with project management tools

Employment type
Full-time

Work arrangement
Hybrid