Influencer Relations Manager (Parental Leave Temp)

THE COMPANY: BIRDY GREY
Birdy Grey is a direct-to-consumer brand whose mission is to celebrate friendships during one of the most important milestones in a person’s life: their wedding.
Founded in 2017 by best friends Grace Lee (Founder & Chief Creative Officer) and Monica Ashauer (Co-Founder & Chief Strategy Officer), Birdy Grey offers affordable bridesmaid dresses starting at just $89, groomsmen suits starting at $199, plus fun gifts and accessories for everyone in the wedding party. Since day one, we've dressed over 2 million bridesmaids and we're proud to be a trusted resource for brides and grooms on their most cherished day.
THE OPPORTUNITY: Influencer Relations Manager (Parental Leave Temp Contract)
REPORTS TO: Director of Brand Marketing
LOCATION: US - Remote
LENGTH: 4 months
Headquartered in Los Angeles, CA with an office in New York, NY, Birdy Grey supports remote work for eligible roles.
Birdy Grey is looking for a highly organized, detail-oriented Influencer Relations Manager to join our Brand team for a parental leave coverage of 4 months. The Influencer Relations Associate will be responsible for discovering bride-to-be and lifestyle influencers and cultivating those relationships with key partners. They will oversee the discovery, outreach, end-to-end relationship management, gifting, and influencer fittings for the brand. This person will maintain the day-to-day management of our influencer partnerships to drive brand awareness/equity, support new product launches, and help grow the share of voice in social media through strategic influencer collaborations.
This role requires the ability to understand our brand and make strategic decisions while providing creative solutions. The Influencer Relations Manager temp must have strong people and communication skills in order to represent our brand, while also being extremely focused on details and organized with the ability to move quickly and efficiently. The role will work cross-functionally and communicate with internal teams such as Creative, Digital Marketing, and CX as well as external partners on campaign efforts.
SCOPE OF RESPONSIBILITIES
Influencer & ambassador program
Run day-to-day influencer and ambassador activity across Instagram, TikTok, YouTube — inbound, sourcing, and negotiation
Point of Contact for the Club Birdy ambassador program including briefing the team on content we need and the challenges they should run, collecting all content and making sure it is shared with paid Marketing (Mary).
Keep our active influencer roster (paid and gifted) warm
Track promo code performance
Paid partnerships — the 2027 roster
Source, negotiate, and sign 2027 paid partnerships against a pre-set budget and term sheet
Prioritize creators with spring, summer and Fall 2027 wedding dates.
Own contracting end to end: rates, deliverables, usage rights, and ad code windows
Escalate anything above the approval threshold to Anthony
Team & gifting
Act as manager of record for our Social & Influencer Coordinator, who runs gifted influencer collaborations day to day
Touch base with Social & Influencer Coordinator weekly
Approve gifting spend up to an agreed cap, and unblock decisions quickly
Give real direction and feedback
Reporting
Build and present the bi-weekly Influencer Sync from Sprout Social and Looker exports (template provided)
Flag performance anomalies, standout creators, and re-engagement opportunities to the team
THE RIGHT CANDIDATE: QUALIFICATIONS & PERSONAL ATTRIBUTES
EDUCATION: Bachelor’s Degree Required
EXPERIENCE / REQUIREMENTS:
4+ years in influencer marketing, creator partnerships, or talent relations, ideally at a DTC or consumer brand
You have negotiated and signed creator contracts on your own authority, and you know what a fair rate looks like at a given follower count and engagement rate
Comfortable managing someone and giving directional and honest feedback
Fluent in Instagram and TikTok as marketing channels, not just as a user
You read performance data and act on it — promo code revenue, engagement rate, EMV
Extremely organized, details oriented and reliable; comfortable juggling several small tasks at once without letting things slip
Organized enough to inherit a live pipeline in three weeks and not drop anything
Available to start by early November 2026 for training overlap
Excited about AI and actively leverage AI tools (e.g., Claude, Gemini, Copilot) to accelerate your own work and identify opportunities to embed AI-driven automation across operations
Impeccable organizational skills and attention to detail
Excellent verbal, written, and interpersonal communication skills
Strong analytical skills with the ability to perform data deep dives to surface actionable insights.
Proactive problem solver with the ability to troubleshoot and/or escalate issues effectively.
Hard working and willing to roll sleeves up - no job is too big or too small.
You have an entrepreneurial spirit. You thrive in a dynamic, fast-paced, fluid environment. You are comfortable with ambiguity and take initiative to lead projects.
NICE TO HAVES:
Start-up experience
Interest in bridal and fashion
WHY BIRDY GREY: BENEFITS & PERKS (for eligible Full-Time Employees)
Competitive Compensation: Based on experience and performance + Annual Performance Bonus
Healthcare Benefits: 100% employer covered medical dental & vision plans, 50% spouse and dependent medical coverage + access to One Medical + Mental Health Benefits
Retirement: 401K + up to 4% match after 3 months
Generous PTO: Flexible Open PTO Policy + 11 paid holidays
Wellness: A monthly wellness day + monthly wellness stipend + summer Fridays
Flexibility: Partial remote with a high level of autonomy and accountability
Employee Discount: Free bridesmaid dresses + 50% discounts on Birdy Grey products
Family Benefits: 3 months of paid parental leave
Purpose: Join in the success of a high-growth, 80% women, minority founded, early-stage startup by driving performance and building out new processes
Highlights:
Birdy Grey is #305 on Inc5000's List of Fastest Growing US Companies 2022
#22 on BuiltIn’s Best Startups to Work for in LA
Be part of a company innovating the $75B+ US wedding market (IBISWorld, 2019)
Join a Women Founded Small Business blazing trails in the Bridal industry
Birdy Grey is making waves on BuzzFeed, The Knot, Brides, People, Allure, PopSugar, Bustle and more
Named #5 on