SOCIAL CONTENT CREATION EXECUTIVE

We're on the lookout for individuals who are passionate about fashion, think outside the box, and have an eye for innovation.
Unleash your potential with us, and join us as we create joy and excitement in our global community to empower people to express themselves freely through fashion.
RESPONSIBILITIES
Support the development and execution of integrated social media strategies aligned with brand and business objectives
Own end-to-end daily social media management across platforms including Instagram, TikTok, Facebook, YouTube, Pinterest, X and/or emerging channels
Execute content planning and maintain the social content calendar in alignment with campaign launches and seasonal storytelling
Collaborate with creative teams and independently produce engaging, platform-native content (videos, reels, motion assets, stills) when required
Execute digital and social campaigns to drive engagement, reach, brand relevance and performance outcomes
Support influencer partnerships across organic and paid initiatives
Monitor platform performance metrics, generate insights and recommend optimization strategies to achieve KPIs
Conduct competitor audits and basic market research to identify trends and content opportunities
Prepare regular performance reports and updates for internal stakeholders
Assist in paid social planning, monitoring and reporting
Drive daily community management, fostering engagement, follower growth and active community participation
Support cross-functional collaboration with Marketing, Creative, E-commerce and Regional teams
Brand Governance & Platform Standards
Support the implementation of brand platform governance across all social channels
Assist in maintaining social media SOPs (content approval workflow, publishing processes, crisis response guidelines, reporting cadence)
Ensure adherence to social media Do’s & Don’ts, while maintaining consistency in tone, visual identity and messaging
Safeguard brand standards and ensure compliance with platform best practices
Tools & Platform Acceleration
Identify emerging social tools that improve publishing efficiency and performance tracking
Support the implementation of platform management, analytics, listening, and influencer tools
Contribute to workflow optimization through proper SOP documentation and reporting structures
Stay updated on new platform features and industry innovations
REQUIREMENTS
Possess at least 3–4 years of relevant experience in social media management, preferably within fashion, lifestyle or e-commerce brands
Strong understanding of social content execution and digital campaign activation
Experience working with social analytics tools and interpreting performance data
Good copywriting skills with the ability to adapt tone across platforms
Proficient in Microsoft Office and Google Suite (Slides, Sheets, Docs)
Strong communication skills and a collaborative team mindset
Comfortable working in a fast-paced environment
Flexibility to work occasional weekends or after hours to support campaign launches and key activations
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