New Business Sales Executive

Rialtas, part of the global Harris Computer family, is the market leader in accounting and administration software for town and parish councils across England and Wales.
We're looking for a driven New Business Sales Executive to grow our customer base by identifying opportunities, building a pipeline and winning new business.
You'll own the full sales cycle, use AI tools to support prospecting and market research, and thrive in a small, fast-moving team backed by a global software group.
Our offices are based in Uffcott, Wroughton near Swindon. This is a hybrid role, with on-site presence to be agreed. Occasional travel to client sites and UK-wide conferences is required.
What you will do
As a New Business Sales Executive, you will:
Pipeline Generation & Prospecting
Identify and target new council customers, building and managing a strong sales pipeline.
Research opportunities using market insights, buying signals and competitor activity.
Generate leads through outbound calls, email, social selling, events and referrals, building relationships with key decision-makers.
Sales Execution & Closing
Own the full sales cycle from initial contact to signed contract.
Understand customer needs and position our solutions through a consultative sales approach.
Coordinate product demonstrations with Technical and Professional Services teams.
Prepare proposals, negotiate terms and close new business.
Market Insights & AI-Enabled Selling
Stay informed about the local council market, competitors, procurement processes and industry developments.
Use AI tools to support prospecting, customer research, meeting preparation and tailored outreach, ensuring accuracy and compliance with company policies.
Explore new AI approaches and share insights with the wider sales team.
Represent Rialtas at industry events and conferences.
Collaboration & Performance
Work with internal teams to ensure smooth customer handovers and support new business campaigns.
Maintain accurate CRM records, track pipeline performance and provide reliable sales forecasts.
Deliver against agreed new business targets.
What we are looking for
We're looking for someone who is enthusiastic, organised and enjoys working with people and who embodies our values (harriscomputer.com).
Skills & Experience
Essential
Proven track record of winning new business in B2B software, technology or subscription-based sales
Demonstrated ability to generate your own pipeline through proactive prospecting
Excellent written, verbal and presentation skills, with the confidence to engage senior stakeholders
Consultative selling approach, with strong negotiation and objection-handling skills
Self-motivated, resilient and target-driven, with strong organisation and time management
Commercially aware and comfortable with pricing, quotations and forecasting
Curiosity and confidence in using AI tools, such as generative AI and AI-enabled research and prospecting platforms, to improve sales effectiveness
Proficient in the use of CRM systems and Microsoft Office
Desirable
Experience selling into local government, the public sector or not-for-profit organisations.
Knowledge of accounting, finance or administration software.
Familiarity with public sector procurement processes.
Experience with AI-enabled sales tools and an existing network within the local council sector.
Benefits
Harris offer an extremely competitive UK employee benefits programme. 5 Personal Days leave entitlement are granted over and above the standard 25 days holiday and bank holidays. Harris also offers all UK employees an annual Lifestyle Reward amounting 325 GBP per annum/pro rata.
Supporting your application
Our recruitment process will comprise of interviews and, at times, a written exercise, an assessment day and/or a presentation. As an equal opportunities’ employer, we want to make sure we do all we can to make this a positive experience for you. If your application is progressed, please make us aware of any adjustments or additional support we can provide you with.

Skills
Generative AI, CRM, Negotiation, Accounting, Procurement