Salesforce Marketing Lead/Developer

Cognizant CXCRM Recruitment
Dear Candidate
Greetings from Cognizant!!
Cognizant is Hiring - Sales force marketing Cloud Developers
Please Find The Job Description Below
Experience: 4 to 12 years
Location: All CTS Location (3 days office, Hybrid mode)
Notice Period: Immediate to 90 days
Roles & Responsibilities
Sound knowledge & experience of marketing domain processes spreading across the industry leading tool platform of SFMCUnderstanding of the Digital Marketing processes including Cross Channel Marketing - Campaign Orchestration, Real-time Interaction, 1-to-1 User Journeys, Next Best Offers etc.Experience in analysing business requirements and map them to technical flows.Understanding of CAN-SPAM, Email regulatory compliance, and deliverability elements like Sender's ConfigurationExperience of Integrating with CRM platform (Salesforce Sales/Service Cloud /MS Dynamics etc.) to push/pull dataExperience of integrating with web analytics tools like Google Analytics. Various Report configuration and creation.
Technical Expertise/ Skills & Experience
Create and maintain Marketing Automations, end to end Customer Journeys and Campaign Building using Automation Builder/Journey Builder/Message Centre for channels like email, direct mail, SMS, mobile push, call centre, web etc.Understanding of the Marketing Cloud modules – Email Studio, Mobile Studio, Automation Studio, Web Studio etcUnderstanding of HTML & Scripting language – AMP Script & SSJSStrong in SQL queryUnderstanding of new modules like Personalization (IS), Data Cloud, Einstein, AI Intelligence tool - Datorama.Perform administrator functions such as setup of Business Unit, Users, Profile and Role Management and other account configurations.Develop and maintain responsive Layout Templates, personalized Emails templates and Triggered Emails using Media QueriesData Model setup using List, Groups and Data ExtensionsOpt In/Opt Out Management using Public Lists and Publication ListsExcellent communication skillsExperience of working in on-off model, in multi-vendor environment, team acceptability as per own behaviourIntegration: API, Sales and Service Cloud or any other external sourcesConfigure Emails, SMS, Push, Line, WhatsApp messages for cross channel journeys
Mandatory
Certification in SFMC- Email Specialist & Developer

Skills
Salesforce, HTML/CSS, SQL, Digital Marketing, Google Analytics, CRM, Regulatory Compliance

Work arrangement
Hybrid