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Amplitude Implementation / Deployment SMEPosition: Amplitude Implementation / Deployment Subject Matter Expert (SME)Level: Manager or Senior Manager (based on experience and scope)Experience required: Senior Manager / Manager: 4 - 8+ years in digital analytics with 3+ years of hands-on Amplitude implementation.OverviewWe are seeking a hands-on Amplitude implementation expert to lead the configuration, instrumentation, and rollout of Amplitude for enterprise clients. You will turn architecture and tracking plans into working, validated data collection, and ensure business users can trust and use what is deployed.The ideal candidate is analytical, proactive, and solutions-oriented, with deep knowledge of digital analytics and the ability to diagnose discrepancies using a logical, systematic method. You will work closely with the Technical Architect, client developers, and product teams, and you will guide a delivery team toward clear client outcomes.Key responsibilitiesImplementation and configuration: Implement and configure Amplitude end to end: projects and environments, SDKs, autocapture and plugins, and source and destination settings.Tracking plan and event specification: Build and maintain tracking plans, event schemas, and instrumentation requirements in Amplitude Data. Write clear developer specifications and keep documentation current as the product changes.Tagging and data layer delivery: Implement tracking through tag management systems (AEP Data Collection, Tealium iQ, GTM) and work with developers on event-driven data layer requirements.Platform migration: Translate Adobe SDR documents into Amplitude tracking plans, map eVars/props to event and user properties, and run parallel validation against Adobe Analytics. Plan and execute historical backfill into Amplitude or a data warehouse, addressing identity and data structure differences.Identity and user properties: Implement User ID, device ID, and user property logic, including identify calls and the anonymous-to-known transition. Test cross-device and cross-platform joins before release.QA and validation: Run rigorous testing with debugging tools to confirm event accuracy, data completeness, and tracking consistency. Maintain test plans and regression checks for each release and market.Integrations: Configure and validate integrations with APIs, data pipelines, data warehouses, and other analytics, marketing, and experimentation platforms.Reporting and adoption: Build and validate core analyses in Amplitude (funnels, retention, cohorts, user journeys, segmentation) and replicate key Adobe Analysis Workspace reports and dashboards. Train business users and support experimentation and behavioral analysis use cases.Troubleshooting and governance: Resolve tracking and implementation issues quickly, follow and enforce analytics governance standards, and ensure data collection adheres to privacy requirements such as consent and PII controls.Team leadership: Lead a pod of analysts and consultants, review their work, track delivery status, and coach them on implementation best practices. Senior Manager scope includes owning multi-market rollouts and client-facing delivery governance.Qualifications and skillsMust-haveEducationBachelor's degree in Analytics, Data Science, Business, Statistics, or a related field. Advanced degrees are a plus.Amplitude platform expertiseStrong hands-on experience with Amplitude implementation, configuration, event tracking, taxonomy design, user properties, and identity resolution.Proficiency with Amplitude analytics: funnels, retention, cohorts, user journeys, segmentation, experimentation, and behavioral analysis to drive actionable insights.Digital analytics and instrumentationExperience defining tracking plans, event schemas, instrumentation requirements, and data collection standards across web and mobile platforms.Demonstrable experience leading or significantly contributing to an analytics platform migration (for example Adobe to Amplitude).Understanding of session-based vs. event-based data models and variable mapping (eVars/props vs. event/user properties).Proficiency with TMS such as AEP Data Collection (Launch), Tealium iQ, or GTM, and knowledge of data layer standards.Intermediate JavaScript, HTML, and CSS.Data integration and quality assuranceUnderstanding of APIs, data pipelines, and integrations with data warehouses and other analytics platforms.Ability to validate event accuracy, data completeness, and tracking consistency using debugging tools such as Charles Proxy, browser developer tools, Adobe Debugger, and Amplitude's debugging and ingestion tools.Technical troubleshooting and governanceAbility to troubleshoot tracking and implementation issues, establish analytics governance and documentation, and collaborate with engineering and data teams to deliver consistent analytics across markets.PreferredAmplitude, Adobe Analytics, or Tealium certification.Experience with Amplitude Experiment, Session Replay, Guides and Surveys, or other product analytics and A/B testing tools (for example Monetate, Pendo).Experience with server-side tagging or CDPs such as Segment or Tealium AudienceStream.Working SQL skills for validating data in a warehouse.Soft skillsCommunication: Explains complex technical trade-offs clearly to non-technical stakeholders and presents recommendations to senior executives.Problem-solving: Proactively identifies and resolves data quality, identity, and tracking issues before they reach reporting.Collaboration: Works effectively across engineering, product, data, and marketing teams in multiple markets.
Skills
JavaScript, HTML/CSS, SQL, Documentation
Work arrangement
No
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