Creative Strategist for a DTC Brand (US-based/Remote)

Paired is a global staffing and recruiting agency that pairs remote work with top-tier talent. We help individuals from around the world connect with great companies that are looking for their specific skill set. Our mission is to provide great jobs to talented people, no matter where they are located.
We're looking for a Performance Creative Strategist to help scale a premium DTC kitchen knives and kitchenware brand generating approximately $28–30M in annual revenue.
This is a hands-on role for someone who doesn't just develop creative ideas, they bring them to life. You'll be responsible for creating high-converting performance marketing concepts, writing compelling ad copy, and producing creatives using AI-powered tools. If you're passionate about DTC marketing, performance creative, and leveraging AI to move fast, we'd love to hear from you.
Responsibilities
Develop performance-focused creative concepts for paid social campaigns
Write compelling ad copy and messaging tailored for DTC audiences
Create static and video ad creatives using AI tools from concept to execution
Produce multiple creative variations for testing and optimization
Develop creative strategies based on customer insights and performance data
Collaborate with the marketing team to continuously improve creative performance
Stay up to date with emerging AI creative tools and performance marketing trends
Take ownership of the creative process from ideation through final execution
Requirements
Proven experience developing performance creatives for DTC or eCommerce brands
Strong understanding of paid social advertising, particularly Meta platforms
Hands-on experience using AI tools to create both static and video creatives
Ability to independently execute creative ideas—not just write briefs for others
Strong copywriting skills for direct-response advertising
Understanding of performance marketing metrics such as CTR, CPA, ROAS, and conversion rate
Highly creative with strong attention to detail
Ability to work independently in a fast-paced environment

Work arrangement
No