Product Marketing Manager

ABOUT THE POSITION
Digital Extremes is seeking a strategic and highly collaborative Product Marketing Manager (Strategist) to help drive the global campaign strategies for Warframe and Soulframe. Working hand-in-hand with the Marketing Director, you will act as a master craftsman of strategic frameworks, messaging and consumer positioning to shape the campaign visions that map directly to our business goals. You will bring leadership experience to elevate the Product Marketing team's strategic capabilities, inspiring PMMs and setting the benchmark for future campaigns.
This role requires an agile strategic lead who balances high-level positioning with hands-on campaign execution, remaining quick on their feet and ready to jump directly into campaigns to maintain quality and keep momentum moving. You possess a strong creative vision, excellent organizational skills, and the confidence to chime in and guide cross-functional teams in a fast-paced environment. Because we operate in a community-first, dev-driven ecosystem, you will work hand-in-hand with our development and community teams - often located miles or countries away - to ensure marketing aligns perfectly with game development. You will foster a culture of open listening across departments while leveraging market data and player insights to build impactful campaigns that truly resonate with our players.
RESPONSIBILITIES
Help establish campaign frameworks, messaging, and positioning, building the strategic "sandbox" that guides and inspires cross-functional planning and execution.
Mentor Product Marketing team members into stronger strategic thinkers, ensuring high-level vision is reflected in daily campaign execution.
Develop, plan, and drive impactful marketing campaigns that grow our games andour brand - leading with strong strategic reasoning while managing hands-on project management and resource allocation.
Collaborate closely with development and community teams to honor their creative vision in our marketing. Mastering the products' lore, gameplay, and brand boundaries to maximize promotional impact.
Work closely with advertising, web, and stats teams to incorporate ever-evolving analytics into our marketing process. Gather market data to measure effectiveness of marketing activities and report marketing progress and ROI to other departments/teams
Ensure all marketing copy, web content, advertising assets, and community materials meet high brand expectations and align with strategic goals. You will assist with creative production and copywriting/editing to maintain absolute brand consistency across all player touchpoints while ensuring on-time delivery.
You may manage external relationships with creative agencies, vendors, and regional partners to bring high-caliber campaigns to life.
Monitor key trends in the industry space and provide analysis as needed, i.e. analyze consumer research and business data to intelligently guide strategies and marketing investment
Other responsibilities as assigned.
REQUIREMENTS
Bachelor’s Degree in Business, Marketing or Related Field Required
Masters of Business Administration (MBA)
3+ Years of Video Game Marketing Experience Specifically with Free-to-Play, Live-service and Online Games
Proven experience leading and managing a team
Deep familiarity with live-service ecosystems. Passion for and knowledge of Warframe is highly preferred.
Extremely detail-oriented, quality-focused and driven to consistently meet tight deadlines
Empathy-driven lead who listens actively, values diverse perspectives, and builds open, collaborative environments
Ability to think at a 10,000-foot strategic level with the Director of Marketing, but equally agile enough to jump into day-to-day project management and execution.
Deep understanding of gamer culture, community sentiment, and how to translate player data into compelling strategies.
Strong understanding of positioning, brand, and promotional strategies
Capable of developing an end-to-end, go-to-market plan for a global release across all platforms, including mobile
Ability to effectively navigate a dynamic, fast-paced environment with constant change and ambiguity
Strong organizational and project management skills
Strong communication (verbal and written) and interpersonal skills
Highly organized and capable of managing multiple moving parts across two major game IPs simultaneously.
PREFERRED EXTRAS
Avid gamer, Warframe fan a plus
Knowledge of JIRA, Asana, Basecamp, Trello and Slack
“Applicants must be legally eligible to work in Canada at the time of application.”
Please note that the salary range mentioned in this job description should serve simply as a guide. The final compensation offered may vary based on a variety of factors, including bonuses and/or incentives, or a candidate’s experience, skills, budget and location. Digital Extremes is committed to providing a fair, equitable, and competitive package that reflects the value a candidate brings.
Salary Range: $80,000 - $110,000 CAD
Existing Vacancy: Yes – we’re currently hiring candidates for an existing vacancy in this position
We believe in the power of human connection. At Digital Extremes, we do not use artificial intelligence (AI) to screen, assess, or select candidates. All applications are reviewed by human, qualified recruiters.
During your interview, our recruitment team will leverage Gemini as a note-taker only. At Digital Extremes, a core value of our studio is that we do not leverage AI in any of our development processes; this is a strict company policy. Please note that we permit the use of AI tools exclusively for administrative support, it is not used for candidate selection, screening, or any part of the decision-making process. All evaluations are conducted solely by our team to ensure our hiring remains a human-led process, just as our development remains the work of our artists and creators.
ABOUT DIGITAL EXTREMES
Founded in 1993 by James Schmalz, Digital Extremes ranks as one of the world's top independent video game development studios. Originating with the co-creation of Epic Games' multi-million unit selling Unreal® franchise including Unreal and Unreal Tournament, Digital Extremes went on to develop Dark Sector®, BioShock® for the PlayStation®3, the BioShock 2 multiplayer campaign, and The Darkness® II. The studio has reached its greatest critical and commercial success with the free-to-play action game, Warframe®, boasting a global community of 75 million registered players on PC, PS4™, PS5™, Xbox One™, Xbox Series X/S™, Nintendo Switch™, and iOS™. The studio's most recently announced project is the much anticipated Soulframe®, an open-world action-fantasy MMORPG title that is currently under development.
Digital Extremes is headquartere