Business Marketing ERS

Role: Business Marketing
Designation: Associate Marketing Manager
Job summary
The marketing manager will be a part of HCLTech’s Engineering and R&D(ERS) business unit marketing team. The candidate responsible for execution of marketing activations to drive brand awareness and demand-generation for ERS capabilities and solutions within the industry.
Working closely with the business, sales and global marketing teams, this role will design and deliver targeted marketing programs, ABM initiatives and go-to-market campaigns that strengthen HCLTech’s position in market and generate measurable business impact
This is a fast-paced and hands-on marketing role — ideal for someone who combines a strong passion for marketing with the ability to translate business priorities into actionable outcomes.
Key Responsibilities
Strategic Marketing Alignment
Collaborate with different marketing teams within the marketing org to leverage enterprise campaigns and tailor them for the target audience
Campaign Management and Content Activation
Design and execute integrated marketing campaigns — blending digital, content and events to drive realization of objectives identified.
Partner with content and industry marketing teams to develop thought leadership and sales enablement content for ERS capabilities and solutions
Coordinate participation in events, webinars and roundtables
Stakeholder Management and Communication
Ability to track, assess and report regular updates on marketing impact delivered to key leaders and stakeholders
Drive seamless coordination with key marketing functions — digital, brand, communications and others
Measurement and Optimization
Utilize AI platforms to deliver content velocity, research, storytelling and experimentation Leverage insights to continuously improve program effectiveness and stakeholder satisfaction.
Skill requirements
2-8 years of B2B marketing experience, preferably in IT services or technology sectors
MBA with a majors in marketing
Experience in or familiarity with the Engineering services is preferred.
Proven experience in executing digital campaigns, content creation, event execution, proficiency for innovation
Strong communication, coordination and execution skills with a data-driven mindset
Other requirements
Graduation in engineering is preferred
Basic marketing certifications are a good a have
Location will be flexible : Noida / Pune / Bengaluru

Experience
2-8 yrs

Work arrangement
Hybrid