Brand Manager

Role Overview
GreenHonchos is looking for a strategic and execution-focused D2C Business/Brand Manager to lead key brand partnerships
and drive topline growth. This role is suited for someone who understands the nuances of consumer-facing eCommerce
brands and has directly contributed to scaling D2C businesses through cross-functional collaboration and data-backed
decision-making.
Key Responsibilities
• Own and drive D2C growth and revenue for assigned brand accounts.
• Act as the single point of contact for brand partners—managing expectations, deliverables, and performance.
• Collaborate with internal teams: Performance Marketing, Social Media, Tech, Creative, SEO and Retention to
deliver on brand goals.
• Design and implement GTM strategies, seasonal campaigns, and comprehensive growth plans (monthly,
quarterly, yearly).
• Optimize the brand’s website experience and product merchandising in line with its positioning and consumer
journey.
• Analyze funnel data and sales metrics to identify opportunities for conversion and AOV improvement.
• Lead periodic business reviews with internal stakeholders and client leadership.
Key Requirements
• Minimum 5 years of experience in managing D2C or brand-led eCommerce businesses.
• Graduate/Postgraduate from NIFT or a similar premier institute in fashion, retail, or business.
• Strong understanding of eCommerce best practices, digital consumer behavior, and lifecycle marketing.
• Proficient with platforms and tools such as Shopify, GA4, Looker Studio, and other digital analytics and
marketing dashboards.
• Excellent communication, stakeholder management, and critical thinking skills.
Preferred Profile
• Prior experience on the brand side, directly managing a D2C website or digital business vertical.
• Exposure to sectors like fashion, beauty, lifestyle, or premium consumer products.
• Proven ability to work in a fast-paced, result-oriented environment.
Send your resume to: peoplefirst@greenhonchos.com // Priyanka.prasad@greenhonchos.com
Or DM @ 84473 16004

Skills
SEO, Performance Marketing

Experience
5+ yrs

Work arrangement
No