Sales Representative (m/f/d) – Sweden

About SegenSolar
SegenSolar is a leading global distributor of solar photovoltaic (PV) and battery energy storage solutions, supplying installers and resellers with high-quality products, technical expertise and innovative digital tools.
With over 20 years of experience in the UK and more than a decade of established operations in Europe and South Africa, Segen has built a strong international presence and reputation within the renewable energy industry.
We continue to expand our European business, driven by strong customer and supplier partnerships, commercial expertise and a commitment to delivering exceptional service.
Introduction
We are seeking an experienced, commercially driven B2B Sales Representative to accelerate growth in Sweden through new customer acquisition, account development and profitable revenue growth.
This is a home-based role combining proactive prospecting, account management and regular customer visits (typically 1–2 days per week). You will have the autonomy to develop your territory and directly influence our success in Sweden, supported by an established international business and wider European sales team.
We value proven sales ability, commercial judgement and a results-driven mindset. Experience in solar PV, battery storage or renewable energy is advantageous but not essential — we welcome successful B2B sales professionals from other industries.
Requirements
Native or fluent Swedish, with professional-level English
5+ years’ B2B sales experience preferred, with proven success in winning new business and achieving targets. Solar PV, battery storage or technical/wholesale sales experience advantageous, not essential
Strong communication, negotiation and relationship-building skills
Proactive, highly self-motivated, and driven to achieve KPIs and targets
Self-disciplined, organised and trustworthy, with the ability to manage time and pipeline independently in a fully remote role
Proficient in CRM systems, Microsoft Office and digital sales tools
Legal right to work in Sweden (no visa sponsorship available)
Responsibilities
Proactively develop your territory through outbound calls, emails and customer visits, building a strong pipeline for sustainable, profitable growth
Convert leads into customers and expand business with existing accounts
Continuously build a broad, diversified customer base across your territory – rather than relying on a small number of key accounts for most of your revenue
Present and promote our product portfolio to residential and commercial installers and resellers, supported by product training
Negotiate pricing, upsell and cross-sell to win market share from competitors
Prioritise quality, profitable orders – protecting margin rather than winning business through heavy discounting
Maintain regular contact with customers throughout the sales cycle and aftersales journey
Develop trusting relationships with new and existing customers
Manage your customer portfolio, pipeline and retention
Understand customer requirements and propose suitable solutions
Use product and industry knowledge to respond to customer enquiries
Achieve monthly sales, gross profit targets and activity KPIs
Accurately record calls, meetings and pipeline updates in CRM
Deliver customer training and product demonstrations using our reseller portal
Log competitor intelligence to support market strategy
Maintain contact with each customer at least monthly
Liaise with Finance to open new trade accounts and apply for trading terms
Provide feedback to management for continuous improvement
Job Competencies – Technical
Strong preparation and execution of sales calls and meetings
Ability to learn technical product ranges, including battery storage (BESS) and solar PV, quickly and confidently
Ability to identify and follow up real opportunities professionally
Full driving licence and access to a suitable vehicle for regular customer visits. The role includes a monthly car allowance; a company car is not provided.
Job Competencies – Behavioural
Tenacious, resilient and proactive
Persuasive, confident negotiator
Ability to prioritise workload effectively
Highly self-motivated with strong attention to detail
Trustworthy and accountable, with the integrity to perform consistently while working remotely and largely unsupervised
What We Offer:
Attractive compensation package including a competitive base salary, uncapped commission, a monthly car allowance, a home-office allowance, and additional employer-funded benefits.
High levels of autonomy and the opportunity to build and develop your sales territory.
Exciting projects and an international working environment with great colleagues.
A company culture where new ideas are welcomed and decisions are made quickly.
Excellent development and career growth opportunities within a dynamic and rapidly growing business.
The opportunity to play a key role in driving SegenSolar’s success in Sweden and delivering measurable results.
Join Our Team!
Apply now via our careers portal and submit your application, including your salary expectations. We look forward to receiving your application and getting to know you!

Skills
B2B Sales, CRM, Account Management, Negotiation

Experience
5+ yrs

Work arrangement
Yes