Growth Marketing Manager

WPP is the trusted growth partner for the world’s leading brands.
We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth.
We work with the world's most valuable brands and have global reach across 100+ markets, with deep local expertise.
Our people are the key to our success. We're committed to fostering a culture of creativity, belonging and continuous learning, attracting and developing the brightest talent, and providing exciting career opportunities that help our people grow.
For more information, visit WPP.com.
Why we're hiring:
The Growth Marketing Manager, Data & Technology Solutions, is responsible for driving the growth and market understanding of WPP’s Data & Technology capabilities, with a particular focus on WPP Open.
Working across marketing, product, Growth and client teams, the role will translate complex technology and capability into clear, compelling and client-centric marketing stories that demonstrate how WPP helps clients deliver better outcomes.
A core part of the role will be owning how WPP Open is represented across the DTS marketing programme and content calendar, ensuring a consistent drumbeat of relevant stories and activity. This means moving beyond product and technology messaging alone to tell stories rooted in client challenges, use cases, outcomes and proof points.
The Growth Marketing Manager will own and drive the development and activation of marketing programmes across content, campaigns, events, digital channels and Growth enablement, helping ensure WPP Open is understood not simply as a technology platform, but as an important part of how WPP delivers growth for clients.
Success requires a marketer who is commercially minded, client-centric and comfortable working across multiple disciplines. They should be able to turn complex source material into compelling marketing narratives, proactively uncover stories and opportunities to bring client outcomes to life, and work collaboratively across Marketing, Growth, Product and client-facing teams.
What you'll be doing:
WPP Open Marketing
Own and drive the marketing programme for WPP Open as part of the wider Data & Technology Solutions narrative.
Take responsibility for ensuring WPP Open has a strong, consistent and relevant presence across the DTS marketing programme.
Translate WPP Open capabilities, developments and use cases into clear, relevant and compelling marketing stories.
Ensure WPP Open is appropriately represented across the DTS marketing calendar, including campaigns, content, events, social, thought leadership and digital activity.
Work with Product, Growth, Client Teams and subject matter experts to identify the most important stories and opportunities to bring to market.
Maintain ownership of clear and consistent positioning for WPP Open across marketing and client-facing materials.
Client-Centric Content & Storytelling
Own the development of a strong pipeline of client-centric WPP Open stories, starting with client challenges and outcomes rather than technology features alone.
Work directly with clients, Global Client Leaders and wider client teams to identify and uncover examples of WPP Open delivering meaningful outcomes in practice.
Build relationships with client-facing teams across WPP to create a consistent flow of potential use cases, proof points and client stories into the marketing programme.

Experience
5+ yrs