Senior Manager, Marketing Analytics - Immunology

AbbVie’s Dermatology Franchise is seeking a strong analytical candidate to join a high-performing team supporting the new launches of RINVOQ in Vitiligo and Alopecia Areata. RINVOQ, AbbVie’s JAK inhibitor with a proven track record across multiple immunology indications, is now entering the market in these two serious dermatological conditions with significant unmet need. This is a unique opportunity to use analytics to drive early uptake, optimize investment, and accelerate growth across two new launches.
Major Responsibilities:
Analyze physician, patient, account, and competitive data at national and sub-national levels to track early launch performance, understand uptake and market dynamics in Vitiligo and Alopecia Areata, and identify opportunities and barriers to growth
Drive the launch learning agenda by analyzing patient journeys, new-to-brand and switch dynamics, treatment patterns, persistence, and competitive response across both new indications – translating findings into actionable insights and tactical adjustments
Develop fact-based promotional investment strategies and guide investment decisions through marketing mix and business optimization analyses to maximize performance and influence business growth across both new launches
Develop near-term launch KPIs and longer-term ROI measurements, and manage ongoing performance reporting, to inform recommendations that optimize personal and non-personal promotional channels
Support brand planning and financial forecasting by providing analytical inputs into the annual plan, long-range plan, and monthly estimates, ensuring assumptions are updated with actual launch performance; serve as a key conduit to Forecasting
Understand sub-national drivers of performance, including differences in dermatologist targeting and customer response across Vitiligo and Alopecia Areata, as well as cross-brand dynamics within the broader dermatology and RINVOQ portfolio, across distribution channels and customers
Leverage innovative, sophisticated analytic models that address critical issues while meeting key business criteria (e.g., cost, risk, business impact) and key technical criteria (e.g., reliability, validity, and predictability)
Lead fast-paced ad-hoc analytics projects, proactively identifying key business questions on product performance that inform strategic and tactical decision-making and the brand planning process, integrating multiple stakeholder perspectives
Effectively work with cross-functional partners to deliver integrated analytics that reflect the diverse contributions across functions
Lead contract support and external suppliers to enhance the use of advanced modeling and analytic methods and fully leverage available data assets to produce actionable results
Bachelor’s Degree required, with a concentration in marketing/sales/quantitative analysis preferred. Advanced degree preferred.
7+ years of relevant experience in quantitative analysis of sales and marketing information is required, including use of this information in the development of business plans and strategies. Experience within the Pharma/Biotech industry is a plus.
Strong analytical reasoning abilities, intellectual curiosity, strong business acumen, and creativity in problem solving. Experience with current methods Analytics/Machine Learning.
Advanced experience with 3rd party pharmaceutical data sources like IQVIA/SHS Sales Data (APLD, DDD, Xponent, NSP, NPA), and Specialty pharmacy data and one or multiple analytic domains (promo optimization, digital, launch support, etc) is a plus
Deep hands-on expertise in current analytical methods & tools (including machine learning)
Advanced communication and influencing skills
Advanced agility, project management and prioritization skills
Advanced vendor management skills
Proven ability to collaborate effectively and to influence in a matrixed organization
High motivation, strong work-ethic and positive attitude while working under tight timelines

Skills
Machine Learning, Project Management, Vendor Management

Experience
7+ yrs

Employment type
Full-time

Work arrangement
Hybrid