B2B Marketing Specialist - London - HYBRID

Job Summary:
BARBRI is seeking a B2B Marketing Specialist to support the execution of marketing initiatives that drive awareness, engagement and growth across law firms, in-house legal teams, legal institutions and other professional organisations in the UK and globally. This role is responsible for developing content, supporting campaigns and events, managing client-facing communications and contributing to demand generation efforts across BARBRI's legal education and professional development portfolio. The ideal candidate is a strong communicator, commercially minded marketer and collaborative team player who is eager to grow within a fast-paced, client-focused environment.
Applicants must have the ongoing right to work in the United Kingdom without requiring current or future employer sponsorship. This position does not offer visa sponsorship, and temporary work authorization is not eligible.
Location: London, UK - Hybrid: Tuesday and Thursday ONSITE
Salary: £40,000 - £45,000
Job Responsibilities:
Create and manage B2B marketing content including thought leadership articles, blogs, case studies, email campaigns, newsletters, white papers and social media content
Partner with internal subject matter experts, clients and external contributors to develop compelling stories and marketing materials
Coordinate with external agencies and vendors on public relations, content development and campaign execution
Support the planning, promotion, execution and reporting of conferences, webinars, workshops, roundtables and virtual events
Execute LinkedIn organic and paid social campaigns, including ad copy development, campaign setup and creative briefing
Support account-based marketing, audience segmentation, lead generation and customer engagement initiatives
Ensure consistent messaging, positioning and brand voice across marketing channels and target audiences
Utilise CRM and marketing automation platforms to support segmentation, campaign execution, lead management and reporting
Contribute to website content updates, landing page optimisation and digital customer journey improvements
Create light marketing assets using Canva and coordinate larger creative projects with external design partners
Analyse campaign, audience and marketing performance data to identify opportunities for optimisation and growth
Required Qualifications, Capabilities, and Skills:
Bachelor's degree in Marketing, Communications, Business or a related field or equivalent professional experience
3+ years of experience in a B2B marketing, digital marketing, content marketing or campaign marketing role
Strong written and verbal communication skills with the ability to create professional, customer-facing content
Experience managing marketing campaigns across multiple channels
Experience with social media marketing, particularly LinkedIn organic and paid campaigns
Strong attention to detail and project management skills
Experience working with CRM and marketing automation platforms
Ability to manage multiple projects and priorities in a fast-paced environment
Strong stakeholder management and relationship-building skills
Commercial awareness and understanding of how marketing supports business growth
Comfort using AI tools to improve productivity, content creation and marketing effectiveness
Preferred Qualifications, Capabilities, and Skills:
Experience in legal services, legal education, professional services, higher education or a related B2B environment
Experience with HubSpot, Salesforce, Marketo or similar CRM and marketing automation platforms
Familiarity with account-based marketing, audience segmentation and demand generation strategies
Experience planning and executing in-person and virtual events
Working knowledge of SEO, website optimisation and digital analytics
Experience working across multiple markets, regions or customer segments
Proficiency with Canva and basic marketing asset creation
Familiarity with webinar platforms, LinkedIn Live, Eventbrite or similar event technologies
Experience with video editing, podcast production or multimedia content development
Thrive Beyond the Basics: Our Perks Package
We believe your dedication deserves more than just a pay packet. That's why we offer a comprehensive perks package designed to support your well-being and fuel your passions. Here's a taste of what awaits you:
Competitive Benefits: Health, dental, vision, and life insurance plans to keep you and your loved ones covered. Plus, a healthy contribution to your 401(k) retirement savings.
Work-Life Harmony: We prioritize a healthy balance. Enjoy generous paid time off, including vacation, sick leave, volunteer and other "personal" days, to recharge and explore your interests.
Wellness Programs: Stay healthy and happy with an on-site fitness facility in our HQ, discounts on gym memberships, and wellness initiatives to support your physical and mental well-being.
Continuous Learning Opportunities: As an education company, we believe in the power of learning. Access our extensive library of educational resources, courses, and workshops to enhance your skills and knowledge in both professional and personal development areas.
Flexible Work Arrangements: We understand the importance of work-life balance. Enjoy flexible work hours and remote work options, allowing you to manage your schedule and responsibilities effectively.
Opportunities for Growth and Advancement: We're committed to helping you reach your full potential. Benefit from opportunities for career growth and advancement through mentorship programs, volunteer opportunities, performance evaluations, and ongoing feedback/coaching sessions.
Employee Assistance Program: Life can be unpredictable, and we're here to support you through challenging times. Access our employee assistance program for confidential counseling, legal assistance, and other support services.
And More!
At BARBRI, we believe that investing in our employees leads to mutual success. Join us and be part of a passionate team dedicated to transforming education through innovative technology.
BARBRI is an equal opportunity employer workplace. We do not discriminate on the basis of race, colour, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age or veteran status.
We are dedicated to creating an inclusive environment where all employees feel valued, respected and empowered to contribute their unique perspectives and talents.
Qualified applicants will receive consideration for employment without regard to their race, colour, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age or veteran status.
Join us in our mission to empower individuals through education and technology. We welcome candidates from all backgrounds to apply and help us build an inclusive workforce.

Skills
Project Management, Video Editing, Digital Marketing, SEO, Social Media Marketing, Lead Generation, Salesforce

Experience
3+ yrs

Work arrangement
Yes