CRO Manager

At BizCover, we make insurance simple for small businesses. Every day, thousands of small businesses come to us to find the right cover. We’ve just launched a new quoting platform, and we’re looking for a Senior Conversion Rate Optimisation Manager to make that experience faster, smoother and more personal.
This is a chance to own the full online journey, lead your own team and prove what great experimentation can do for a growing business.
About the role
You’ll own how BizCover turns website visitors into customers, from the first landing page to bind, cross sell and renewal, across AU, NZ and the US.
You’ll sit in our Product and Customer Acquisition team and work closely with Marketing, Data, Engineering and Design. Your first mission is to lift conversion on our new quoting platform. From there, you’ll drive ongoing growth in conversion and upsell across our websites and quote flow.
AI is central to how this role works. You’ll use it to speed up research, hypotheses, design and analysis, so the team can test more ideas and learn faster.
What you’ll do
Own the customer journey from first website visit through quote to first purchase
Map the journey, find the friction and build a prioritised optimisation roadmap
Write clear, evidence based hypotheses using analytics, session insights and customer feedback
Design and run A/B, multivariate and split URL tests with the right sample sizes and guardrails
Build personalised experiences by industry, campaign, traffic source and device
Make sure landing pages and quote flows match what customers were promised in the ad
Wireframe new flows in Figma to help launch new products
Turn test results into FY revenue forecasts and share learnings across the business
Partner with our AI team on customer facing AI experiences in the quote journey
Lead a small team (Data Analyst, Developer and QA), set priorities and own delivery
Coach others in good test design and grow experimentation capability across BizCover
Requirements
What you’ll bring
7+ years in CRO, growth, digital marketing or digital product
Expert knowledge of CRO and experimentation methods, including test statistics, sample sizing and guardrail metrics
Hands on expertise with an experimentation or personalisation platform (e.g. Optimizely, VWO, AB Tasty, Adobe Target, Kameleoon, Statsig), including its AI features
Strong web analytics and tag management (e.g. GA4, Adobe Analytics, Google Tag Manager); SQL and Power BI desirable
1+ years leading a CRO, UX or digital team and owning delivery outcomes
Track record of revenue gains proven through controlled experiments, ideally on multi step funnels
Worked closely with marketing teams to improve landing page and channel conversion
Hands on with session replay and behavioural tools (e.g. Hotjar, Microsoft Clarity, Contentsquare)
Understanding of paid and organic acquisition channels and marketing attribution
UX research, journey mapping and wireframing within a design system, ideally Figma
Comfortable with Jira and agile deliver
Desirable
Online insurance, financial services or another regulated purchase environment
Personalisation driven by CRM, campaign or first party data, or AI driven personalisation (predictive targeting, bandit testing)
Conversational AI in an online purchase journey
Scaling a CRO or experimentation team from a small base
Basic HTML, CSS or JavaScript to brief or build simple test variants
Benefits
Hybrid working model with 3 days a week in an attractive Sydney CBD office.
Exciting and rewarding team culture.
Quarterly recognition awards.
Business Casual dress code.
Rewarding Employee Incentive Program.
Growing company with progression opportunities.

Work arrangement
No