Executive- Digital Marketing & Social Media

Job Description
Role Overview
We are looking for a proactive Digital Marketing Executive to manage social media, SEO, and website content to improve brand visibility, organic traffic, and lead generation.
Key Responsibilities
Manage social media platforms, especially LinkedIn, Instagram, and Facebook.
Plan and execute monthly content calendars, campaigns, and social media posts.
Conduct keyword research, competitor analysis, and on-page SEO optimisation.
Optimise website pages, blogs, and landing pages to improve search rankings.
Monitor website traffic, keyword performance, and social media analytics.
Use tools such as Google Analytics 4, Google Search Console, and SEMrush/Ahrefs.
Coordinate with design, content, and sales teams to execute marketing campaigns.
Prepare monthly performance reports and recommend improvements.
Required Skills
Bachelor's degree in Marketing or a related field.
3–5 years of hands-on experience in social media management and SEO.
Strong content writing, analytical, and communication skills.
Knowledge of Canva, WordPress, and digital marketing analytics tools.
Healthcare or B2B marketing experience is preferred.

Skills
Digital Marketing, SEO, Google Analytics, Content Writing, Lead Generation

Experience
3-5 yrs

Work arrangement
No