Marketing Specialist – US B2B Email Marketing (Night Shift)

Title: US Email Marketing Associate – B2B Hospitality (Night Shift)
Location: Noida
Timing: 4:30 PM - 1:30 AM
Experience:
3-10 years of experience in email marketing, digital marketing or B2B marketing (hospitality, interiors, or furniture industry preferred).
Experience with email marketing platforms (e.g., Mailchimp, HubSpot, Constant Contact).
Role Overview
We are seeking a Marketing Associate to manage digital marketing initiatives, drive engagement, and enhance brand presence in the U.S. hospitality market. The ideal candidate is a creative, detail-oriented, and results-driven professional with strong digital marketing skills.
Key Responsibilities:
Plan and execute end-to-end email marketing campaigns, including content strategy, automation, and performance tracking.
Design compelling visuals using Canva and Photoshop to enhance campaign appeal.
Segment audience lists and create personalized content strategies to boost engagement.
Manage and grow presence across social media platforms, particularly LinkedIn.
Run and monitor SEM campaigns to drive targeted traffic and conversions.
Support SEO initiatives by coordinating with internal teams and ensuring content alignment.
Collaborate with Sales and Design teams to create marketing materials, catalogues, and case studies.
Maintain and clean email databases, ensuring deliverability and tracking performance metrics.
Stay updated with U.S. B2B market trends in hospitality and recommend marketing improvements.
Qualifications & Experience:
Bachelor’s degree in Marketing, Business Administration, or a related field.
3-10 years of experience in email marketing, digital marketing or B2B marketing (hospitality, interiors, or furniture industry preferred).
Strong hands-on expertise in email marketing and social media marketing.
Good understanding of SEO, content strategy, and marketing analytics tools.
Excellent communication, coordination, and time-management skills.
Creative thinking with strong attention to detail.
Required Skills & Tools:
Proficiency in HTML and basic WordPress development.
Experience with email marketing platforms (e.g., Mailchimp, HubSpot, Constant Contact).
Knowledge of SEO, SEM, CRM tools, and email automation workflows.
Strong design skills with Canva and Photoshop.
Solid understanding of B2B marketing strategies.

Skills
Email Marketing

Experience
3-10 yrs

Work arrangement
No